Market Analysis - Mind Map

Mind Maps have been produced to introduce topics and give students an overview of key topics being studied. The maps can be viewed as a whole page or, for those who prefer a more linear approach, as a text version.

View larger version of the mind map.

• Market Position
  • Market Niche?
  • Market Leader?
  • Market Follower?
  • Market Challenger?
• Market Objectives
  • National Growth
  • International Growth
  • Ethical Objectives
  • Market Share
  • Consumer Focus
  • Product Focus
  • Image
  • Social Responsibility
  • Revenue Maximisation
• Shareholder Value
• Overcome Competitors
• Which Segment?
  • Mass Markets
  • Multiple Segment
  • Single Segment
• Market Segments; See also: Which Segment?
  • Age
  • Religion
  • Gender
  • Income Level
  • Lifestyle
  • Ethnic Grouping
  • Social Class
  • Registrar General's Grouping
  • Institute of Practicioners in Advertising (IPA) Grouping
  • Geographical region
  • Family Circumstances
• Behaviouristic
• Market Structure
  • Highly Competitive?
  • Imperfect Competition?
  • Oligopoly?
  • Duopoly?
  • Monopoly?