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Marketing - Mind Map
Mind Maps have been produced to introduce topics and give students an overview of key topics being studied. The maps can be viewed as a whole page or, for those who prefer a more linear approach, as a text version.
View larger version of the mind map.
- Asset-Led
- Strengths of the Business
- Physical Assets
- Distribution
- Manufacturing base
- Global Reach
- Intangible Assets
- Brand Name
- Image
- Personnel
- Core Competence
- Needs of Consumer + » See also: Strengths of the Business
- Market-led
- Customer at the heart
- Extensive use of market research
- Customer needs
- Customer service
- Customer servility (being a slave to the customer)
- Building relationships
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