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Guerrilla Marketing - Mind Map
Mind Maps have been produced to introduce topics and give students an overview of key topics being studied. The maps can be viewed as a whole page or, for those who prefer a more linear approach, as a text version.
View larger version of the mind map.
- Principles
- Presence
- Activity
- Energy
- Networks
- Smart
- Non-traditional advertising methods
- Use of the Internet
- Pop-Up ads
- Use of Internet technology (e.g. log details)
- Word of Mouth
- Roach Baiting
- Undercover Marketing
- Live commercials
- Stickers
- Badges
- Web logs (Blogs)
- Free consultations
- Demonstrations
- 'Illegal' methods
- Bill stickers
- Spray paint logos
- Graffiti Ads
- Generating mystery or intrigue
- SMS Messaging
- Peer marketing
- Advantages
- Flexible
- Low Cost
- Targeted
- Simple
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