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Marketing Mix - Mind Map
Mind Maps have been produced to introduce topics and give students an overview of key topics being studied. The maps can be viewed as a whole page or, for those who prefer a more linear approach, as a text version.
View larger version of the mind map.
- Product
- Design
- Technology
- Usefulness
- Convenience
- Value
- Quality
- Packaging
- Branding
- Accessories
- Warranties
- Promotion
- Special Offers
- Advertising
- Endorsements
- User trials
- Direct mailing
- Leaflets/posters
- Free gifts
- Competitions
- Joint ventures
- Place
- Retail
- Wholesale
- Mail order
- Internet
- Direct Sales
- Peer to Peer
- Multi-Channel
- People
- Employees
- Management
- Culture
- Customer Service
- Process
- Especially relevant to service industries
- How are services consumed?
- Physical Environment
- Smart
- Run-down
- Interface
- Comfort
- Facilities
- Price
- Strategies:
- Skimming
- Penetration
- Psychological
- Cost-Plus
- Loss leader, etc.
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