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Product Portfolio Analysis - Mind Map

Mind Maps have been produced to introduce topics and give students an overview of key topics being studied. The maps can be viewed as a whole page or, for those who prefer a more linear approach, as a text version.

View larger version of the mind map.

• Product Life Cycle
  • Development
  • Launch/Introduction
  • Growth
  • Maturity
  • Saturation
  • Decline
  • Withdrawal
• SWOT Analysis
  • Strengths
  • Weaknesses
  • Opportunities
  • Threats
• Boston Matrix
  • Problem Children
  • Cash Cows
  • Stars
  • Dogs