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Introduction to Business Studies - Mind Map

Mind Maps have been produced to introduce topics and give students an overview of key topics being studied. The maps can be viewed as a whole page or, for those who prefer a more linear approach, as a text version.

View larger version of the mind map.

Introduction to Business Studies

1. Marketing
   • Market Analysis
     • Size
     • Segments
   • Marketing Strategy
     • Objectives
     • Niche v Mass marketing
     • Portfolio analysis
   • Market Research
     • Primary
     • Secondary
   • Marketing Mix
     • The 7 Ps
     • Elasticity of Demand
2. Objectives and Strategy
   • Legal Structures
   • Starting Businesses
   • Business Objectives
   • Stakeholders
   • SWOT analysis
3. Human Resources
   • Management Structure and Organisation
   • Organisational Design
   • Management by Objectives (MBO)
   • Motivation
   • Leadership and Management styles
   • Workforce planning
   • Recruitment and training
4. Production/Operations Management
   • Productive Efficiency
   • Economies and Diseconomies of Scale
   • Capacity utilisation
   • Stock and Quality control
   • Production methods
5. Accounting and Finance
   • Profit
   • Break Even
   • Company Accounts
     • Profit and Loss Account
     • Balance Sheet
   • Budgeting
   • Cost and Profit Centres
6. External Influences
   • Market Structures
     • Oligopoly
     • Monopoly
     • Perfect Competition
     • Imperfect competition
   • The Macro-Economy
     • Business Cycles
     • Government Objectives
     • Government Policies
   • The Legal Environment
   • Social Responsibility
   • Business Ethics