Business Strategy - Mind Map

Mind Maps have been produced to introduce topics and give students an overview of key topics being studied. The maps can be viewed as a whole page or, for those who prefer a more linear approach, as a text version.

View larger version of the mind map.

• Strategic Analysis
  • Where is the business now?
    • Internal Audits
      • Productivity
      • Efficiency
      • Costs
      • Internal data
        • Labour turnover
        • Customer satisfaction surveys
        • Quality procedures
        • Cash flow statements
        • Sales trends
        • Skills audit
      • SWOT analysis
      • Core competencies
    • External Audits
      • General business environment
      • Competitors
      • PEST factors
        • Political
        • Economic
        • Social
        • Technological
      • The Market
        • Size
        • Share
        • Growth
        • Trends
        • Changes
        • Mix
          • Boston Matrix
          • Product Portfolio Analysis
        • Gaps
• Strategic Planning
  • Where will the business go in the next ten years?
    • Competitive Advantage
    • Adding Value
    • Mass or niche markets?
    • Cost based strategies
    • Market based strategies
    • Business Planning - value?
    • Strategic Intents
    • Contingency Plan
    • Growth Plans