Demonstrate Selling Skills in Travel and Tourism Contexts

Lesson Plan

The resource is designed specifically for Unit 5 of the Edexcel BTEC National qualification, 'Customer Service in Travel and Tourism', although it will be of relevance to centres following other awarding bodies' programmes.

Aim

To complete work on Unit 5 'Customer Service' with a look at selling skills in travel and tourism and to encourage learners to practice these skills.

Learning Objectives

By participating in this session, students should be able to:

• Understand the different ways in which organisations use selling skills
• By analysing data, understand why there is a need to emphasise these skills
• Analyse customer needs and expectations in the business of sport tourism
• Develop selling skills in this market segment
• Practice these skills in role play of customer contact in sports tourism context

Resources

• PowerPoint presentation - Selling skills [59 KB]
• Activity - Selling skills
• Projector/PC/Internet access

Lesson structure

1. Outline the key learning objectives of the session
2. Go through the PowerPoint presentation
3. Hand out the activity sheet
4. Guide learners through the background to the task
5. Discuss the task and set up role play pairs
6. Select pairs to perform role play to whole group
7. Review the learning objectives of the session