Task: Changes in Destination

Changes in the places that customers choose to visit can occur as a result of several reasons:

• They become unfashionable
• They fall into decline through under-investment
• Their growth is planned by authorities
• Social change leads to new destinations emerging

Find one example of a holiday or leisure destination that has changed for each of the reasons given.

Task: Customer Types

Business organisations in the travel and tourism industry sell different products or services to different types of customer. This is known as 'market segmentation'. It involves identifying the different types of customer that exist in a market and treating each type of customer as a different segment.

Find one example of a product or service in your region, town or city that could be offered to each of the following customer segments of the travel and tourism market:

• Leisure customers
• Business customers
• Independent travellers
• Package holidaymakers
• Age-specific groups

Find one example of a holiday or leisure destination that has changed for each of the reasons given.

Image: What products or services would appeal to families going on holiday with young children? Copyright: Corazon Eber, stock.xchng

Task: Length of Stay

Plan a short city break, involving travel and accommodation for a young couple (18 to 30) over a long weekend (Friday to Monday). List the estimated costs and the attractions or activities that they can expect.

Task: Variety of Things to Do

Carry out research from an online travel firm (such as Saga holidays, lastminute.com or ebookers.com) and find an adventure holiday suitable for a small group (four or five people) from the 'grey market' (i.e. over-50s).