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Marketing in the Travel and Tourism Industry 2 - Lesson Plan

This resource is designed specifically for Unit 3 of the Edexcel BTEC National qualification, 'Marketing Travel and Tourism Products and Services', although it will be of relevance to centres following other awarding bodies' programmes.

Introduction:

This lesson is the second resource on marketing in travel and tourism. It uses a case study of leisure resort La Manga to analyse the brand appeal of the destination. La Manga's offer to the professional sports sector is seen in light of a small selection of sports training facilities in other countries.

Learning Objectives:

By the end of this lesson, students should be able to:

• Understand some background to the La Manga leisure resort
• Assess the strengths and weaknesses of this and three other sports training providers
• Analyse the impact on La Manga's brand of offering 'bootcamp' holidays at the resort
• Understand more about how the credit crunch is affecting the industry
• Analyse how Edinburgh is trying to attract sports business in the run-up to some major sporting events

Resources:

• Activity - Marketing in the Travel and Tourism Industry 2: La Manga
• PC/Internet access

Lesson Structure:

1. Outline the learning objectives of the session
2. Give out the Activity sheet
3. Highlight the additional sources of information in the Activity
4. Oversee the students' work on the tasks in the Activity, discussing how branding is important to destinations and providers
5. Discuss the strengths and weaknesses work in the tasks
6. Review the learning objectives of the session