The Marketing Mix in Travel and Tourism 2 - Lesson Plan

This resource is designed specifically for Unit 3 of the Edexcel BTEC National qualification, 'Marketing Travel and Tourism Products and Services', although it will be of relevance to centres following other awarding bodies' programmes.

Aim:

To continue work on Unit 3, looking at elements of the marketing mix applied to a travel and tourism facility involved in special interest tourism. This is the second in a two-part series of lessons based on a case study of the Anantara Resort and Spa Elephant Camp, in northern Thailand.

Learning Objectives:

By participating in this session, students will:

• Reinforce their understanding of the marketing mix
• Give examples of the marketing mix elements that apply to the facility
• Be encouraged to analyse the facility's use of the Web
• Analyse the facility's use of place and promotion in its marketing mix
• Decide which channel to use to distribute the promotional leaflet designed in the previous session

Resources:

• PowerPoint Presentation - The Marketing Mix in Travel and Tourism 2 [54 KB]
• Activity - The Marketing Mix in Travel and Tourism 2: Anantara Resort and Spa
• Projector/PC/Internet access

Lesson Structure:

1. Outline the learning objectives of the session.
2. Go through the PowerPoint Presentation.
3. Go through the Activity sheet.
4. Guide learners through the tasks.
5. Review the answers to the tasks.
6. Review the learning objectives of the session.