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Market Research Methods in Travel and Tourism - Lesson Plan
This resource is designed specifically for Unit 3 of the Edexcel BTEC National qualification, 'Marketing Travel and Tourism Products and Services', although it will be of relevance to centres following other awarding bodies' programmes.
Aim:
To continue work on Unit 3, looking at market research purposes and methods.
Learning Objectives:
By participating in this session, students will:
- Understand the purpose of and need for market research
- Be able to use key terminology in market research
- Continue to find out more about a travel organisation first encountered in an earlier lesson
- Be encouraged to use the Web to find useful travel and tourism marketing resources
- Apply understanding of terms to actions taken by a travel organisation
- Practice their analytical and evaluative skills by recommending market research action
Resources:
Lesson Structure:
- Outline the learning objectives of the session.
- Go through the PowerPoint Presentation.
- Hand out the Activity sheet.
- Observe whether or not students recognise the travel organisation in the Activity (the coach operator concerned was first encountered in the Management Structures Activity).
- Guide learners through the tasks. This may be best handled by dividing the group into small teams of three or four.
- Support the group work at key stages by stopping the students and reviewing progress made to date.
- Review the answers to the tasks, using a spokesperson to report back to the whole group.
- Review the learning objectives of the session, setting unfinished task work for homework.
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