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Domino Activity
| Question | Answer |
| This stage of the product life cycle shows where sales are strong but where competitors are beginning to gain sales. | Market research |
| Question | Answer |
| This is a measure of the total value of output of an economy | Saturation |
| Question | Answer |
| This measure of profit is found by deducting cost of sales (variable costs) from Total Revenue | Gross Domestic Product (GDP) |
| Question | Answer |
| This is the profit that is reinvested into the business. | Gross Profit |
| Question | Answer |
| These sources of finance come from within the business, from such things as retained profit. | Retained profit |
| Question | Answer |
| The general increase in prices over time. The Bank of England target is 2%. | Internal |
| Question | Answer |
| The 4Ps is more accurately known as the... | Inflation |
| Question | Answer |
| This shows the stages through which products go from introduction to withdrawal. | Marketing Mix |
| Question | Answer |
In a company's accounts, the following are examples of what?
- Cash
- Buildings
- Machinery
- Stock |
Product Life Cycle |
| Question | Answer |
| Another term for fixed costs.... | Assets |
| Question | Answer |
| This pricing strategy involves added a mark up to the costs of production | Overheads |
| Question | Answer |
| The top of the Product Life Cycle? | Cost Plus Pricing |
| Question | Answer |
| Anything a business owes or has to pay to other organisations | Maturity |
| Question | Answer |
| The highest point of the business cycle (or 'rollercoaster') | Liabilities |
| Question | Answer |
| This pricing strategy involves charging a price similar to that of competitors | Boom |
| Question | Answer |
| This is an important feature of recession | Competitive pricing |
| Question | Answer |
| The point where TR = TC | Increased unemployment |
| Question | Answer |
| This is an important feature of a boom | Breakeven Point |
| Question | Answer |
| This account shows a firm's assets and liabilities | Higher inflation |
| Question | Answer |
| This type of promotion relies on image to encourage consumers to purchase | Balance Sheet |
| Question | Answer |
| This type of promotion relies on image to encourage consumers to purchase | Balance Sheet |
| Question | Answer |
| Collecting information about a market. Can involve primary or secondary research. | Persuasive advertising |
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