Strategic Department
Objectives
Lady Greenwich had been the president of the Biz/ed Investment Bank for the last ten years. She was one of the few women to have broken the so-called 'glass ceiling' in the financial world at the time she became president. She had to be sharp to have made it at that time! During the last ten years, the bank had gone through different financial situations.
She had built up the bank from a precarious position when she had first arrived and now the bank was strong. She had been elevated to the House of Lords as one of the 'people's lords' in recognition of the work she had done in financial markets. However, in the last two years competitors were starting to steal clients, so the situation was changing.
We need to expand. Our competitors are getting benefit from their scale economies and we need to open more and more branches and offices to try to get more money from our clients. However, we need financial resources. Opening new business areas and expanding consumes a lot of money. |
You listen to Lady Greenwich carefully. When she has finished outlining the problems she says:
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Well, you now know what our first and most important objective is. You need to investigate where we can raise this capital. When you have investigated all the different possibilities open to us, we will have a further meeting with the Board of Directors. |
All your career so far you have been doing fixed income. As this task is a little bit different, you feel you need to consult someone who is an expert in the field.
The obvious person is your former professor at university. You make an appointment to visit him...