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The Economic Environment of Business by John Sloman, University of the West of England

The Economic Environment of Business introduces the essential principles of economics from the perspective of business.

In addition to covering the traditional principles of economics, the book also has sections which highlight the relationship with other business disciplines, including globalisation, business strategy, Porter's five forces, the product life cycle and business ethics.

This book is ideal for undergraduate or postgraduate students doing a non-specialist one-semester course that covers economics.

Features:

• Full of boxed case studies of specific businesses and business issues, which allow students to relate economic principles to specific cases. Companies examined include Gap, Samsung, Dyson, Body Shop, Airbus, Tesco, Lotus and Microsoft.
• Numerous examples show students how economics relates to business issues - applied topics covered include speculation and the stock market, alternative pricing practices and strategies, e-commerce and competition, environmental policy.
• 21 key ideas are defined in context where they first appear and then referred to with an icon wherever they reappear to encourage deep learning and to highlight the inter-relationships of the various parts of the subject.
• All technical terms are defined in the margin and referred to in the glossary.
• 'Pause for thought' and end of chapter questions encourage reflective thinking and help track progress.
• Part openers identify key business issues covered in the chapters.
• The Companion Web site contains a wealth of extra resources for students, including monthly news articles, additional case studies and Web links.

Pearson Education have generously made a sample of supporting materials available in the PowerPoint Models, PowerPoint Lecture Notes and Workshops sections. For details on ordering copies and inspection copies, go to the contact details for Pearson Education.