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What is Enterprise? - Business Success and Business Failure

As mentioned earlier, many people starting their own business see it fail. Let's face it, if setting up a business was easy and it was always going to make us all millionaires then we would all do it!

The basic idea however is quite simple. Think of something that enough people are going to want to buy. Decide on a price that they will be prepared to pay and make sure that this is sufficient to cover the cost of producing it. See - simple!

The problem is that we do not often have all the information we need in order to know whether our idea is really as good as we think it is.

There are plenty of reasons why businesses might fail and why they might succeed. Try the drag and drop activity below to see if you can sort out the factors leading to success from those that are likely to lead to failure:

Please note: to make full use of the activity, your system must have Macromedia Flash Player 6 (or higher) installed - this can be obtained from the Macromedia Web site. Interactive Macromedia Flash resources developed by Biz/ed are designed to work both with and without the use of a mouse and be compatible with as many assistive technologies as possible (further information on our accessibility features is available). If you cannot view the interactive resources for whatever reason a static annotated image will appear instead, if you cannot view the static image it will be replaced by descriptive text.

To perform the drag and drop exercise using the keyboard tab to the list of items. Use l and r to move the items to the left and right containers respectively and tab to move to the next item. To mark the exercise press the return key and to reset the resource use the delete key.

No Flash plugin detected: This is a drag and drop exercise. You need to decide if the following phrases lead to success or failure for a business: Having clear objectives, Knowing your customers, Lack of experience, Taking lots of risks, Cash flow, Offering good quality, Poor accounting, Lack of demand, Access to finance, Too high a price, Too low a price, Lack of flexibility, Clear planning."

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