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You are here: Home > Educators > Level 2 Business and Economics Education > What is Enterprise? > Using your Knowledge |
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What is Enterprise? - Using your KnowledgeWe have looked at what it means to be an entrepreneur, the reasons why someone might want to set up a business and some of the factors that could influence the success or failure of such businesses. In this task we are going to look at an example of two people who had ideas to start up a new businesses. Both were students and both had plenty of publicity about their business plans. Having an idea is one thing but putting it into operation and making a success out of it, however, is another! You can find out the basics behind each story by following the links to the 'In the News' articles below.
Image: The global airline industry is facing financial difficulties at the moment. This has been caused by a fall in passenger numbers and the high cost of fuel. Is setting up a new airline too risky? Title: Gulfstream's G150 Executive Jet Makes Maiden Flight. Copyright: Getty Images, available from Education Image Gallery 
Image: Something as simple as travelling in a taxi might give you the idea for a business venture - but are you creative and determined enough? Do you have the skills and initiative to get your idea off the ground? Rachel Lowe did just that! Copyright: Christoph Burgdorfer Task 5Look at the stories associated with these two business ideas. Using what you know of enterprise and entrepreneurs, write a short report of 200 words on the likely long-term success (or failure) for each of the two business case studies. Your report should try to stress the business (and economic) reasons you have for making your judgments. The references below might be of further help to you. Further References
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