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Introduction to Business Activity - The Aims and Objectives of a Business

Please note: to make full use of the activity, your system must have Macromedia Flash Player 6 (or higher) installed - this can be obtained from the Macromedia Web site. Interactive Macromedia Flash resources developed by Biz/ed are designed to work both with and without the use of a mouse and be compatible with as many assistive technologies as possible (further information on our accessibility features is available). If you cannot view the interactive resources for whatever reason a static annotated image will appear instead, if you cannot view the static image it will be replaced by descriptive text.

To perform the drag and drop exercise using the keyboard tab to the list of items. Use l and r to move the items to the left and right containers respectively and tab to move to the next item. To mark the exercise press the return key and to reset the resource use the delete key.

No Flash plugin detected: This is a drag and drop exercise. You need to decide if the following phrases are either aims or objectives of a business: Maximise profit, Monitor waste, Monitor new product, Cut costs, Reduce customer complaints, Be environmentally friendly, Contribute to charity, Launch advertising campaign, Survival, Boost market share, Boost share price, Provide quality service, Reduce prices, Expansion, Beat competitors."

There are a wide variety of reasons why businesses start up and why existing businesses operate. Not all businesses exist to make a profit but all have the characteristic of being involved in some form of exchange. Look at the businesses in What do Businesses do? again and note down what is being exchanged in each case.

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