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Final Task

Choose TWO businesses - they can be from the same market or from different markets. Try to find as many of the different measures of success as we have covered as possible. Note that you will not be able to find everything - finding out the profit margin of a business, for example, is unlikely as many of them like to keep this sort of information a closely guarded secret.

Write a report no longer than 1,000 words (about two sides of typed A4 paper) comparing the success of the two businesses.

You should base your judgements on their success on the various measures we have looked at. Which of the two businesses do you think is the most successful and why?

You can get information about a range of businesses, large and small, by using the Biz/ed Business Profile section, which also has links to financial data for the businesses.

(http://www.bized.co.uk/compfact/business_profiles.htm) Nike, Levi's and Coca-Cola logos

Which businesses will you choose and how will you measure their success?

When writing up your report, make sure that you make it clear what measures of success you have looked at and why. Use an appendix to attach all your evidence that you have collected so that your 1,000 words to full effect.

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