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You are here: Home > Educators > Level 2 Business and Economics Education > Business Communications > Interpreting Communication |
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Business CommunicationsInterpreting CommunicationGiven the basic model that we have outlined, we need to ask some important questions. If we assume that the 'business' is the source of the messages we are concerned with in this context, we need to ask: who is the receiver? Part of the problem facing businesses is that the receiver can be many different people and groups and it is not always clear who they are! In addition, the receivers might be many different types of people, so each might react to the message and the medium in different ways.
The last activity might give you some idea of how difficult communication can be sometimes - quite often the message that we might think we are giving out is quite different to the way that someone else receives it. For businesses, communication occurs every day in all sorts of different ways to all sorts of different people. The diagram below summarises some of the people who might be receivers of communication that will be important for the business. 
Those of you who have covered the stakeholder model will recognise the diagram. Basically, the business will have to communicate with all its stakeholders in different ways. Task:Take each stakeholder group above and make a list of as many different ways that the business might have to communicate with these groups as you can. We have given you two examples to start you off:
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