|
|
Knowing your Customers - Identifying Market Segments - Social Class
Registrar General's Grouping:
- Class 1 - Higher managerial and professional
- Class 2 - Lower managerial and professional
- Class 3 - Intermediate occupations
- Class 4 - Small employers, self employed
- Class 5 - Lower supervisory
- Class 6 - Semi routine
- Class 7 - Routine
- Class 8 - Long term unemployed/never employed
Institute of Practitioners in Advertising (IPA) Grouping:
- A - Higher managerial, professional and administrative
- B - Middle management, professional and administrative
- C1 - Supervisory, clerical and junior management
- C2 - Skilled manual workers
- D - Semi and unskilled manual workers
- E - Pensioners, casual workers, unemployed
The National Statistics Socio-economic Classification Analytic Classes (NS-SEC):
- 1 - Higher managerial and professional occupations
- 1.1 - Large employers and higher managerial occupations
- 1.2 - Higher professional occupations
- 2 - Lower managerial and professional occupations
- 3 - Intermediate occupations
- 4 - Small employers and own account workers
- 5 - Lower supervisory and technical occupations
- 6 - Semi-routine occupations
- 7 - Routine occupations
- 8 - Never worked and long-term unemployed
| Back to the Activity |
|
