Advertising Sweets: What is 'Good Marketing?' - Making My Arguments Better: Stakeholders
Swap your draft written answer with a neighbour, and use the following list to give your partner's work a level. You should be able to explain why you have given the piece of work that level and how it could be improved.
| Level | Better arguments recognise different stakeholders | Example |
| 1 | Only presents view of one stakeholder | The view of Greenpeace on recycling |
| 2 | Presents the views of more than one stakeholder | Compares the views of Shell and Greenpeace on recycling the Brent Spar oil platform |
| 3 | Suggests how the interests of different stakeholders can be brought together | Considers incentives, such as payments from the government and taxation of waste disposal, that would create incentives for an outcome that both parties would consider preferable |
| 4 | Considers the advantages and disadvantages of any one way of getting stakeholders to work for the same outcome | Examines the costs and benefits of alternative policies (e.g. taxation or government grants) that might lead to Shell and Greenpeace preferring the same option |
Final Task
Discuss each other's comments and then write a final version of your answer.
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