Knowing your Customers

Image copyright: Cheryl Lee

Level 2 business and economics activities are designed to be used with a wide range of courses including GCSE Business courses, Applied Business at GCSE, BTEC First Diploma in Business, GCSE Economics courses and the GCSE Business and Economics (Nuffield) course.

Knowing your Customers is split into the following sections:

• Introduction
• Who are the Customers?
• What are Market Segments?
• Identifying Market Segments
• Using Market Segments
• Final Task