Advertising Sweets: What is 'Good Marketing?'

Image copyright: Jyn Meyer, stock.xchng

Level 2 business and economics activities are designed to be used with a wide range of courses including GCSE Business courses, Applied Business at GCSE, BTEC First Diploma in Business, GCSE Economics courses and the GCSE Business and Economics (Nuffield) course.

Advertising Sweets: What is 'Good Marketing?' is split into the following sections:

• Advertising and Children
• Who Wants What?
• Should Advertising of Sweets be Banned?
• Making My Arguments Better: Stakeholders

This resource was kindly provided by the Nuffield Economic Judgements in Citizenship Project, Staffordshire University.