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Advertising Sweets: What is 'Good Marketing?' - Who Wants What?

In your response to the problem on the previous page, you will have named a number of stakeholders.

Make a list of the stakeholders that you referred to in your response.



Have you referred to the various stakeholders in a different way to other students in your class? Have a discussion with your classmates to find out.

Which of your stakeholders matches each of the following interests?

Being able to buy whatever we like at prices we can afford

Earning a high income

Making sure people are well informed

Keeping people fit and healthy

Making their business a success