Tourism 2e

A Modern Synthesis
Stephen J. Page, University of Stirling
Joanne Connell, University of Stirling
ISBN-13: 9781844801985
ISBN: 1844801985

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Tourism: A Modern Synthesis is the core textbook for tourism, focusing on the development and management of tourism in an international context. A strong business and management theme pervades the book reflecting developments in the teaching and content of modern courses.The book is based around the principles of management and includes case studies emphasising this theme. It can be used as a one semester text, but its coverage of a broad range of subjects make it a useful resource throughout a full degree course. The second edition has been completely revised, updated and enhanced to include all of the current issues in tourism such as the impact of terrorism and crime, epidemics and tourism, low-cost airlines, special interest tourism and includes many case studies from diverse and exciting tourism destinations. Comprehensive and up-to-date, Tourism, a Modern Synthesis is a real survey text for students following a degree in Tourism, Hospitality or Leisure, or doing a Tourism course as part of another degree programme.

Chapter Abstracts

• Ch. 1. Introduction to Tourism: themes, concepts and issues  [Purchase this echapter]
  Chapter One covers introduction to tourism - themes, concepts and issues: tourism - a global activity including a case study on the impact of SARS on tourism in Asia; tourism as an area of study; difficulties in studying tourism; tourism as an integrated system; defining tourism; technical definitions of tourism; and globalization and the production and consumption of tourism.
• Ch. 2. The evolution and development of tourism  [Purchase this echapter]
  Chapter Two covers the evolution and development of tourism: tourism, history and the past - its significance and analysis including a case study on the evolution of tourism in Monaco and the history of the Thomas Cook Company - milestones in its development; the origins of modern tourism; the rise of mass domestic tourism and the seaside resort; understanding the development of resorts in time and space - the resort lifecycle model; tourism in the twentieth century c.1900-1939; tourism in the twentieth century c.1945-1970; tourism in the twentieth century post-1970; and linking history and tourism - the rise of heritage tourism.
• Ch. 3. Understanding Tourism Demand  [Purchase this echapter]
  Chapter Three covers understanding tourism demand: the elements of tourism demand; factors influencing demand in the tourist-generating area; factors influencing demand in the tourist destination area; other factors influencing tourism demand; measuring tourism demand - tourism statistics; measuring demand - problems and challenges; establishing international tourism demand; and establishing demand for domestic tourism.
• Ch. 4. Understanding the tourist as a consumer  [Purchase this echapter]
  Chapter Four covers understanding the tourist as a consumer: motivation and decision-making in tourism; the tourist as a consumer; tourist motives; theoretical and conceptual approaches to tourist motivation; tourist roles; factors influencing tourist motivation; nationality and national identity; tourism and work; social class and income; and tourist motivation and segmentation including tourist motivation - adventure tourism as a global growth market.
• Ch. 5. Understanding and managing tourism supply: an introductory framework  [Purchase this echapter]
  Chapter Five covers understanding and managing tourism supply - an introductory framework: what is supply; the determinants of tourism supply; the influence of global transnational companies; the tourism supply chain; and tourism business strategies and supply issues including insights into easyJet's growth as a tourist supply firm and managing costs as a tool to stay competitive.
• Ch. 6. Information Communication Technologies and eTourism  [Purchase this echapter]
  Chapter Six covers information communication technologies and e-tourism: the use of ICTs to manage tourism supply; the consumer and ICTs - the distribution channels; from computer reservation systems to global distribution systems in tourism; tourism and the internet: the e-tourism revolution; barriers to increasing online tourism use by consumers; destination management systems; and the future - new technology.
• Ch. 7. Travel intermediaries - tour operators and travel agents  [Purchase this echapter]
  Chapter Seven covers travel intermediaries - tour operators and travel agents: the tour operator including an insight into the Cendant Corporation; the business of tour operation; regulating tour operating including a case study of TUI AG; the role of the 'new' consumer and future trends in tour operating; tour operating and consumerism; the business of tour operating - developing the holiday brochure; travel agents and retailing; the evolution of travel agents; travel agents - roles and activities; business travel agents; and the online travel revolution and the future of travel agents.
• Ch. 8. Transporting the tourist  [Purchase this echapter]
  Chapter Eight covers transporting the tourist: conceptualizing transport and tourism; tourist travel modes - a global overview; land-based transport; water-based transport; air transport; airline deregulation - globalization and alliances; the structure of the air transport sector; and terminal facilities and tourist travel.
• Ch. 9. Visitor Attractions  [Purchase this echapter]
  Chapter Nine covers the visitor attractions: the evolution of visitor attractions; defining attractions; classifications of attractions; understanding the concept of visitor attractions; influences determining the success of visitor attractions; themes and issues in the management of visitor attractions; and the future of visitor attractions including an insight into the economic impact of the MTV Europe Awards in Edinburgh.
• Ch. 10. Tourism accommodation and hospitality services  [Purchase this echapter]
  Chapter Ten covers tourism accommodation and hospitality services: the hospitality industry; defining the scope of the hospitality industry; accommodation including the development of Surfers Paradise, Gold Coast, Queensland, Australia; globalization and the accommodation sector; hotel chains; hotel management; operational performance of hotels; characteristics of the accommodation sector; classifying the accommodation sector; serviced accommodation; environmental concerns; the non-serviced accommodation sector; and non-accommodation hospitality services including an insight into J.D. Wetherspoons; and contemporary issues in hospitality management.
• Ch. 11. Human Resource Management in Tourism  [Purchase this echapter]
  Chapter Eleven covers human resource management in tourism: what is meant by the term 'human resource management; agencies and HRM issues in tourism - international perspectives including an insight into the role of the World Travel and Tourism Council; tourism and HRM issues - the response and role of the individual business; human resource management issues in small tourism businesses; and managing HRM issues in the tourism sector in the new millennium including an insight into empowerment, HRM and the Southwest Airlines model.
• Ch. 12. Financing tourism operations (John Pinfold and Stephen J. Page)  [Purchase this echapter]
  Chapter Twelve covers financing tourism operations: the problem of financing tourism businesses; sources of funding; investment evaluation; the business plan; the effect of financial availability on the shape of the industry including an insight into funding opportunities for tourism businesses in South Africa; financial management in tourism; understanding company accounts and financial information; multinational enterprises and globalization; supranational investment; and the not-for-profit sector.
• Ch. 13. Tourism and entrepreneurship  [Purchase this echapter]
  Chapter Thirteen covers tourism and entrepreneurship: understanding the nature of entrepreneurship; characteristics of entrepreneurs; how small tourism firms grow; public sector entrepreneurship: intrapreneurship in tourism; strategies for SME innovation in tourism - collaboration; and travel and tourism entrepreneurs including an insight into Stelios Haji-Ioannou and the easyGroup.
• Ch. 14. The role of the public sector in tourism  [Purchase this echapter]
  Chapter Fourteen covers the role of the public sector in tourism: defining the public sector including an insight into the role of local authorities in tourism in Scotland; the rationale for public sector involvement in tourism; the role of the public sector in tourism; tourism policy; the public policy framework for tourism; national tourism organizations including an insight into the Singapore Tourism Board's vision for tourism and Tourism 21; marketing tourism and the NTO; other agencies involved in tourism in the public sector; and public sector intervention in tourism including an insight into the role of Scottish Enterprise in the development of tourism.
• Ch. 15. Marketing tourism  [Purchase this echapter]
  Chapter Fifteen covers marketing tourism: the concept of marketing including an insight into the concept of perceived value in tourism marketing; tourism marketing; the marketing planning process and the marketing mix; knowing the customer; competition; planning for the future- marketing planning and analysis; and approaches to marketing planning.
• Ch. 16. Marketing Tourism Destinations  [Purchase this echapter]
  Chapter Sixteen covers marketing tourism destinations: the destination concept; formulating the destination marketing mix - the role of the DMO including an insight into tourism New South Wales marketing strategy; selecting a tourist destination; the tourist destination image; a model of destination image formulation; using destination imagery to gain competitive advantage; communicating the destination image - the role of advertising; advertising and tourism - an integral relationship?; SeeAmerica.Org media planning for promotion in the UK market in 2005; the process of communicating the destination image; destination branding including an insight into re-imaging a destination - the case of Scotland; and destination benchmarking.
• Ch. 17. Economic Impacts  [Purchase this echapter]
  Chapter Seventeen covers economic impacts: what is economics?; demand; supply; the economic characteristics of the tourism industry; economic benefits; economic costs; measuring the economic impacts of tourism; and tourism and economic development including the tourism satellite account in New Zealand.
• Ch. 18. Social and Cultural Impacts  [Purchase this echapter]
  Chapter Eighteen covers social and cultural impacts: the nature of sociocultural impacts; factors influencing sociocultural impacts; the demonstration effect; the sociocultural effects of tourism; host perceptions of impacts; frameworks for measuring sociocultural impacts; wider issues relating to social and cultural impacts of tourism; and tourism and local communities - planning and management issues.
• Ch. 19. Environmental Impacts  [Purchase this echapter]
  Chapter Nineteen covers environmental impacts: the nature and scope of the environmental impacts of tourism including an insight into British Airways Environmental Report; tourism destination development including an insight into whale and dolphin-watching; positive environmental impacts of tourism; and tourism, global warming and climate change.
• Ch. 20. The Challenge of Sustainability  [Purchase this echapter]
  Chapter Twenty covers the challenge of sustainability: the rise of environmental concern; the development of the sustainability concept; defining sustainability and sustainable tourism; what is sustainable tourism?; sustainable tourism in practice; tools for sustainability; and difficulties in achieving sustainable tourism - challenges for the future.
• Ch. 21. Urban Tourism  [Purchase this echapter]
  Chapter Twenty One covers urban tourism: urban tourism - a relevant area for study? including an insight into tourism in a small historic city - Venice; understanding the nature and concept of urban tourism - theoretical debates; the market for urban tourism; tourism and urban regeneration; the urban tourist experience - behavioural issues; and tourist perception and cognition of the urban environment.
• Ch. 22. Rural Tourism  [Purchase this echapter]
  Chapter Twenty Two covers rural tourism: the nature and scope of rurality; conceptualizing rural tourism; the growth of rural tourism; impacts of rural tourism; sustainable rural tourism; the planning and management of rural tourism including an insight into rural tourism in Namibia; and contemporary issues in rural tourism.
• Ch. 23. Coastal and Resort Tourism  [Purchase this echapter]
  Chapter Twenty Three covers coastal and resort tourism: tourism at the coast; the attraction of the coast; the evolution of coastal tourism including insights into attractions and the coast - heritage resources and attractions and the coast - heritage resources; the impacts of coastal tourism; protection of the coastal environment; and the future of the coast.
• Ch. 24. Tourism in the less developed world  [Purchase this echapter]
  Chapter Twenty Four covers tourism in the less developed world: the concept of development and the emergence of tourism in less developed countries; the nature of tourism in less developed countries including an insight into enclave tourism in Africa; impacts of tourism in less developed countries including an insight into Bhutan - an alternative approach to tourism development; tourism, less developed countries and small islands; and issues of equality in tourism in less developed countries.
• Ch. 25. Planning and managing the visitor experience  [Purchase this echapter]
  Chapter Twenty Five covers planning and managing the tourist experience: the management and planning of the tourist experience; planning - what is it and does it exist in tourism? including an insight into planning and small islands - resort enclave development in Zanzibar - local community issues; the tourism planning process; the tourist experience - concepts and issues for planning and management; modelling the tourist experience including an insight into factors influencing the tourist experience at visitor attractions - key studies and issues; difficulties in researching the tourist experience; evaluating the tourist experience; service quality and the tourist experience; Haywood and Muller's tourist experience framework; and human resource issues and the tourist experience.
• Ch. 26. Tourist health and safety: global challenges for tourism  [Purchase this echapter]
  Chapter Twenty Six covers tourist health and safety - global challenges for tourism: conceptualizing tourist health and safety; tourist well-being including an insight into accidents and injuries in adventure tourism; tourist health and safety problems and destinations including an insight into tourist health problems and air travel; tourist crime and safety in destination areas; tourism, terrorism and political instability; tourism and terrorism - critical relationships; and managing tourist health and safety issues including an insight into the impact of 9/11 on the USA tourism industry.
• Ch. 27. The future of tourism  [Purchase this echapter]
  Chapter Twenty Seven covers the future of tourism: forecasting change in tourism; factors affecting the future shape of tourism trends; political change including an insight into the senior market - a market opportunity for the global tourism industry?; technological change; changing business practices including an insight into future changes in air travel - the role of technology - the A380; global security and safety; issues of concern to tourists; and managing change in tourism.