Marketing - Marketing Journals

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Marketing - Marketing Journals

While relatively few journals offer full texts online (although some are electronic journals and do offer full access) most offer a search and an abstract facility to locate authors and articles.

Tilburg University, Marketing and Marketing Research

This site is as well suited to the marketing academic (i.e. researcher) as to the teacher or student. Located at Tilburg University (Netherlands) it is regularly updated and is a superb site for locating marketing related journals. Furthermore, it offers links to the journals' home pages for most titles.

It has advantages over the ABI Inform (ProQuest) search facility in its speed, simplicity and marketing orientation. For a researcher, one of the most useful functions is the ability to locate guidelines for authors, for anyone wishing to submit their research articles to any of the journals.

Further References

Advertising Age (US)

A useful Web site for marketing and brand advertising information in the USA.

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