Marketing - Marketing Communications (Part Two)

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Marketing - Marketing Communications (Part Two)

Even in today's crowded communication environment, advertising forms a central plank of most organisations' methods for reaching their customers. As section 3 of this chapter demonstrates, the various communications associations are well represented on the Web. Most of these industries are self regulated and these regulatory bodies, too, have a Web presence. One example is the regulation of and guidelines for advertising.

Advertising Standards Authority

The Advertising Standards Authority (ASA) provides a wealth of information including standards for the Internet.

Select Issues for background information a variety of topics including the Internet
Select The Codes to evaluate and understand the current UK advertising standards

NOTE: The ASA Codes can be downloaded.

Further Reference

C. Bovee, J.V. Thill, G.P. Dovel and M.B. Wood, Advertising Excellence, 1995
International edition, New York: McGraw Hill

This includes a list of related Web sites and has an enormous bibliography of marketing communications texts and journals.

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