Marketing

• Contact Details
• Biography
• Why Use the Web to Study Marketing?
• A Marketing Text
  • Marketing Learning Centre, University of Ulster
  • Further References
• Marketing Journals
  • Tilburg University, Marketing and Marketing Research
  • Further References
• Consumer Buying Behaviour
  • The Internet Food Channel
  • Further References
• Marketing Research
  • European Society for Opinion and Marketing Research
  • Further References
• Product Development and Innovation
  • Product Development and Management Association
  • Further References
• Marketing Communications (Part One)
  • Institute of Practitioners in Advertising (IPA)
  • Further References
• Marketing Communications (Part Two)
  • Advertising Standards Authority
  • Further Reference
• Electronic Marketing
  • Project 2000
  • Further References
• Case Studies
  • European Case Clearing House
  • Case Study 1: Benetton
  • Case Study 2: Sara Lee Corporation
  • Case Study 3: The Virgin Group

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