Welcome to Biz/ed's media pack.

Biz/ed is a Web site for students and educators in business studies, economics, accounting, leisure, sport & recreation, and travel & tourism. It has been running for over 10 years, and is one of the most respected education Web sites available. In August 2006, it was acquired by Thomson (now Cengage) Learning, giving the Biz/ed team the required support to develop deeper, more interactive and targeted educational content, resources and programs for students, professors and institutions throughout the world.

Why Biz/ed?

• Biz/ed is a leading Web site for students and educators in business studies, economics, accounting, leisure, sport & recreation, and travel & tourism.
• The site is extraordinarily successful. The latest statistics (number of page impressions, one for each time a web page is visited) show that the site traffic continues to grow significantly:
  • May 06 - 4,559,716
  • April 06 - 3,482,633
  • March 06 - 3,675,593
• QCA Survey: 61% of 500 schools stated Biz/ed #1 business education site
• Visit frequency: 51% of current users visit the site at least once every week; 7% visit every day
• 61% of users increase their use of the Web site since their initial visit
• Partnerships drive strong, targeted traffic to the site. These include: The Times 100, and BDO Stoy Hayward and Institute of Fiscal Studies, as well as daily updated content and topical resources
• A current newsletter database of 3,200 primarily to UK education professionals
• A current Podcast/MP3 download service is available, with approximately 3,000 downloads per month
• Streaming video resources are also provided throughout the site
• An ongoing marketing strategy is in place to ensure volume and quality of traffic

Target Markets

The two target markets are the teaching of academic and vocational qualifications for 14-19 year olds, and undergraduate courses. There is also a considerable level of MBA-level interest in the site, as the diagram below illustrates.

This newsletter customer profile shows that Biz/ed has a higher incidence of users at UG and MBA level than previously thought

• The market at AS/A2:
  • In 2004, 32,255 students took an A' level in business studies and 17,762 took economics A' level. 40% of visitors to the site are studying or teaching AS or A2 business or economics courses.
• The market at S level:
  • 40,823 students took business studies while 21,071 took economics, according to the Joint Council for Qualifications (JCQ)
• The market at GCSE:
  • 94,316 took business studies, 3,694 took economics and a further 17,340 took the applied business course
• As well as the 5,000 schools that make up the potential market outlined above, there are 406 FE colleges in the UK as well as a growing international market.
• The 2004 survey of Biz/ed users revealed that 20% were from higher education.
• 34% of those studying or teaching management were from higher education, as were 23% of those studying or teaching accounting.
• The market for Biz/ed in higher education grows annually, from 227,000 students studying business in 2000 to over 300,000 in 2004.
• Business related modules are taken by 75% of students at university. In terms of economics and business departments in higher education, there are 96 economics units, and up to 120 business studies units (including those offering accountancy, etc.)

Ratecard Information

Note: The above rates are quoted for a 'run of section' of the desired channel; specific subsections, pages, or articles can be used by advertisers to reach more targeted sections of the site's audience. Please contact us with any questions or to discuss.

Technical Specifications

Contact us

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We look forward to hearing from you!