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You are here: Home > Learning Materials > Business Studies > External Influences > Stakeholder Economy Worksheet |
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ROEHAMPTON INSTITUTE LONDON  An Institute Of The University Of Surrey |
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This worksheet has been written by PGCE Business students at the Roehampton Institute.
Stakeholders have an interest in what happens as a result of the firm's activities.
It is often the case that different Stakeholders have opposing interests. This can be demonstrated by looking at the proposed second runway of Manchester Airport. Within this case study you will explore different web sites to take a look at the differing aims of the stakeholders involved.
| Manchester Airport is in a panic! |
| Today there were clashes at Manchester Airport over the proposed Second Runway. Mr Smith, spokesman for Manchester Airport stated "Unfortunately we understand the concerns of all parties and realise that we must work together and reach a compromise. But at this time it is difficult to plan the way forward". |
You work for the consulting company Belcher, Sladen and Brickley in the city. Your manager has assigned you a pet project involving research on one of the UK's main airports.
Define the different stakeholders from the above diagram and explain what their interests may be. You may find some definitions to help you at http://www.bized.co.uk/glossary/glossary.htm.
Shareholders
Staff
Customers
Government
Pressure groups
Trade unions
Identify the interested parties aims and objectives and suggest a beneficial way forward for all parties.
Write a report during which you must answer the following questions:
Who are the specific stakeholders in the Manchester Airport dispute and what are their aims? Use http://www.manchesterairport.co.uk/web.nsf/Content/AboutUs to locate information to help you.
Which stakeholders support the runway, and which don't?
For the stakeholders who support it, how do they stand to benefit from the runway being built?
Why are the other stakeholders against it?
Which are the most powerful stakeholders and why?
What might be the economic effects of the runway
As part of your report write a summary identifying where the interests of stakeholders meet and conflict, and then write your recommendations on how the interests of all stakeholders can be met simultaneously.
For further information try searching for newspaper articles using either CD-ROM or The Times Web site (http://www.timesonline.co.uk/).
* Note: do add views and opinions of other interested parties i.e. Greenpeace, community news etc.
By Pippa Carr, Lynne Thompson, Peter Rowley
