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You are here: Home > Learning Materials > Business Studies > Marketing > Market Analysis > Competition Worksheet |
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ROEHAMPTON INSTITUTE LONDON  An Institute Of The University Of Surrey |
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This worksheet was originally written by PGCE Business Students at the Roehampton Institute.
Introduction
The group will need to have had an introductory session on using the Internet, and a session on the principles of competition.
Aims and Objectives
To apply knowledge of competition to real businesses.
To extend pupils understanding of competition.
A company may compete at a variety of different levels for a variety of products. As a theme it may compete by creating, (in the mind of the consumer), an image of quality. This image may be formed by mass advertising campaign which can be put out over a period of time. Thus if a firm competes with Marks and Spencers, either it will have to produce very high quality products OR find another basis for persuading the customer to buy.
This worksheet compares various highly competitive companies in the same market segment.
Examine the financial results of Barclays (http://www.investorrelations.barclays.co.uk/BRC1/jsp/brccontrol?task=articlegroup&site=inv&value=180&menu=78) and Lloyds TSB (http://www.investorrelations.lloydstsb.com/report_and_accounts.asp) and record their profit figures below:
| Profit | |
|---|---|
| Barclays | |
| Lloyds TSB |
Consider:
Are the types of profit you have chosen the same? Why do you think the levels of profit are different? What factors may have caused the differences? How could we compare the figures better?
Compare and contrast the customer service and products of two of the banks given below and write down your findings. Use the links below to get at least three examples of these different products and services.
Barclays (http://www.barclays.co.uk/)
HSBC (http://www.banking.hsbc.co.uk/)
Lloyds TSB (http://www.lloydstsb.com/)
NatWest (http://www.natwest.com/)
| Bank 1: _____________ |
Bank 2: _____________ |
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What differences could you find between the two companies?
What are the promotional methods used to attract customers by the banks? Think of at least three examples.
Barclays (http://www.barclays.co.uk/)
HSBC (http://www.banking.hsbc.co.uk/)
Lloyds TSB (http://www.lloydstsb.com/)
NatWest (http://www.natwest.com/)
| Bank 1: _____________ |
Bank 2: _____________ |
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Why do they use these different methods, and what do they hope to achieve from each?
Considering what you have learned about competition through doing this worksheet, what do you think are the most effective marketing methods and give your reasons?
Consider a company in a different market segment, do you think the marketing strategies are similar? If you were to draw up a marketing strategy for your school or college, what would be the most important factors to consider?
by
ABDUL ANHAR
NAVDEEP BRAR
FATMATTA N'JAI
