Market Analysis - Marketing - Business Studies - Learning Materials

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Market Analysis

The following constitutes a full list of resources on Biz/ed relating to Market Analysis. All resources are applicable for Levels 3 and 4 unless otherwise stated. Resources suitable for Levels 1, 2 and 5 are marked where relevant. For further information on this, please see our guide to teaching and learning levels.

Theory Explanations and Notes
Marketing Theories - Virtual Factory
Inter-Related Markets - Virtual Learning Arcade
Business - Screensaver
Market Structure - Screensaver

Presentations
Market Analysis [244 KB] Market Analysis - Mind Map
Product Portfolio Analysis - Basic version [130 KB] Product Life Cycles and the Boston Matrix - Full version [198 KB] Product Portfolio Analysis - Mind Map
Developments in the cruise sector [86 KB]
Competition in Markets [54 KB]
Factors Affecting the Travel and Tourism Industry [56 KB]
Products, Markets and Advertising [315 KB]
Government, the Firm and the Market [600 KB]

Worksheets, Activities and Simulations
The Benefits of e-Business and Marketing - Activity
Identifying Consumer Types - Activity
Market Analysis - Activity
Product Portfolio Analysis - Activity
Developments in the Cruise Sector - Activity
Competition in Markets - Activity
Knowing Your Competition - Activity (Level 2)
Competition in Markets - Activity
Developing a Promotional Campaign - Activity
Creative Corporate Communication - Activity
Marketing Tactics - Activity
Factors Affecting the Travel and Tourism Industry - Activity
Business Success and Failure 1 - Activity (Level 2)
Advertising Sweets: What is 'Good Marketing?' - Activity (Level 2)
Knowing Your Customers - Activity (Level 2)
Between the Sheets
The Snickers Effect - Classroom Game
In A Spin - Classroom Game
Marketing 1 - Question Bank
Marketing 2 - Question Bank
Marketing 3 - Question Bank
Competition - Worksheet

Current Topics
The Power of Advertising - Mind your Business
All Gas and Profits? - Mind your Business
What Price a Wedding? - Mind your Business
Price Sensitivity - Mind your Business
The Business and Economics of Feminine Hygiene Products - Mind your Business
Market Research, Market Segments, Target Markets and the Tobacco Industry - Mind your Business
The Psychology of Shopping - At your Leisure
Center Parcs UK PLC: Where Leisure and Tourism Meet - At your Leisure
Channel Hopping: Selling UK TV Abroad - At your Leisure
No Dice: UK Gambling Laws to Change - At your Leisure
Kitted-Out: The Sports Clothing and Footwear Retailers - At your Leisure
As Europe says 'Hello' to the Euro, is the UK Sound as a Pound? - Wanna Argument?
Market Power and Regulation - Problem Based Learning
Business Survival - Problem Based Learning
Changing Markets, Changing Strategies - Problem Based Learning
The Business of Making Music - Research Project
The Music Industry: Facing New Challenges? - Research Project

Company Information and Case Studies
Cameron Balloons Marketing Department - Virtual Factory
The Business - Domino's Pizza Business Profile
Impact of Market Power - Kettleby Foods Business Profile
Recent Marketing Campaign - Meningitis Research Foundation Profile
Market Position - No. 31 Hair and Beauty Business Profile
The Business - Red Bull Business Profile The UK Soft Drinks Market - Red Bull Business Profile

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