Marketing

Lesson Plans, Mind Maps and Activities for Educators

Accounts Worksheets [Virtual Factory Accounts Department] (Activities)
Advertising Sweets: What is 'Good Marketing?' (Lesson plans)
Appeal of Tourist Destinations - Activity (Activities)
Asset-led versus Market-led Marketing - Lesson Plan (Lesson plans)
British Airways: Asset-led or Market-led? - Activity (Activities)
Business Analysis and Sales Forecasting - Activity (Activities)
Business Forecasting - Activity (Activities)
Business Location - Activity (Activities)
Business Service Provision (Lesson plans)
Competition in Markets (Lesson plans)
Competition - Mind Map (Mind maps)
Creative Corporate Communication (Lesson plans)
Customer Service Skills to Deal with Customer Situations - Activity (Activities)
Demography: Charts and Diagrams Worksheet [TimeWeb] (Activities)
Design Worksheet [Virtual Factory Design Department] (Activities)
Determinants of Price Elasticity of Demand [Virtual Learning Arcade] (Activities)
Developing a Promotional Campaign (Lesson plans)
E-Commerce (Lesson plans)
Explanation of the Internet and the WWW: How Does it Work? (Lesson plans)
External Influences 3: Food Labelling - Activity (Activities)
External Influences 4: Business Ethics and Moral Behaviour - Mind Map (Mind maps)
Factors Affecting the Travel and Tourism Industry 1 - Activity (Activities)
Government Intervention in Markets: Prescribed Drugs in North America - Activity (Activities)
Guerrilla Marketing - Activity (Activities)
Guerrilla Marketing - Lesson Plan (Lesson plans)
Guerrilla Marketing - Mind Map (Mind maps)
Identifying Consumer Types (Lesson plans)
Interpreting Price Elasticity of Demand [Virtual Learning Arcade] (Activities)
Issues and Complications of Delivering Quality Customer Service - Activity (Activities)
Knowing your Competition (Lesson plans)
Knowing your Customers (Lesson plans)
Market Analysis - Activity (Activities)
Market Analysis - Lesson Plan (Lesson plans)
Market Analysis - Mind Map (Mind maps)
Market Capacity [Virtual Factory Marketing Department] (Activities)
Marketing in the Travel and Tourism Industry 1 - Activity (Activities)
Marketing in the Travel and Tourism Industry 2 - Activity (Activities)
Marketing - Mind Map (Mind maps)
Marketing Tactics (Lesson plans)
Marketing Worksheets [Virtual Factory Marketing Department] (Activities)
Market Power, Competition and Regulation: Anti-Competitive Behaviour - Activity (Activities)
Market Power, Competition and Regulation - Lesson Plan (Lesson plans)
Market Research - Activity (Activities)
Market Research - Lesson Plan (Lesson plans)
Market Research Methods in Travel and Tourism - Activity (Activities)
Market Research - Mind Map (Mind maps)
Mergers and Takeovers Worksheet [Virtual Factory Accounts Department] (Activities)
Mergers, Takeovers and Product Differentiation (Lesson plans)
My Unique Marketing Worksheet - Market Strategy - Marketing - Business Studies - Learning Materials (Activities)
Photos and Questions [Virtual Factory Design Department] (Activities)
Photos and Questions [Virtual Factory Marketing Department] (Activities)
Practical Marketing Skills in Travel and Tourism 1 - Activity (Activities)
Practical Marketing Skills in Travel and Tourism 2 - Activity (Activities)
Presenting Research Findings (Lesson plans)
Pricing Policies, Quality, Adding Value and Advertising (Lesson plans)
Pricing Strategies - Activity (Activities)
Pricing Strategies - Lesson Plan (Lesson plans)
Pricing Strategies - Mind Map (Mind maps)
Principles of Online Presence (Lesson plans)
Product Portfolio Analysis - Activity (Activities)
Product Portfolio Analysis - Lesson Plan (Lesson plans)
Product Portfolio Analysis - Mind Map (Mind maps)
Profit, Loss and Value Added - Lesson Plan (Lesson plans)
Profit, Loss and Value Added: The Mobile Phone Industry - Activity (Activities)
Promotion, Advertising Agencies and the Media: Promoting Biz/ed (Lesson plans)
Provision of Customer Service and its Benefits - Activity (Activities)
Regulation: Competition, Fair Trading and Advertising (Lesson plans)
Retail Travel Operations in the Travel & Tourism industry 2 - Activity (Activities)
Selling Skills in Travel and Tourism - Activity (Activities)
Simple Business Web site: Development Lifecycle (Lesson plans)
Simple Business Web site: Domain Names and Hosting (Lesson plans)
Simple Business Web site: Glossary of Terms (Lesson plans)
Simple Business Web site: How to Create Web Pages (Lesson plans)
Simple Business Web site: Legal Obligations (Lesson plans)
Simple Business Web site: Measuring Success (Lesson plans)
Special Interest Tourism 1 - Activity (Activities)
Special Interest Tourism 2 - Activity (Activities)
Stock Holding Worksheet [Virtual Factory Purchasing Department] (Activities)
The Benefits of e-Business and Marketing (Lesson plans)
The Common Agricultural Policy and the Common Fisheries Policy - Activity (Activities)
The development of the cruise sector - Activity (Activities)
The Marketing Mix - Activity (Activities)
The Marketing Mix in Travel and Tourism 1: Anantara Resort and Spa - Activity (Activities)
The Marketing Mix in Travel and Tourism 2: Anantara Resort and Spa - Activity (Activities)
The Marketing Mix - Lesson Plan (Lesson plans)
The Marketing Mix - Mind Map (Mind maps)
The Role of Profits and Markets - Mind Map (Mind maps)
Tourism in the Countryside - Activity (Activities)
Types of Market (Lesson plans)
War or Peace (Price-Fixing) (Activities)
Worksheet on Competition (Activities)
Worksheet on Elasticity (Student Version) (Activities)
Worksheet on Location (Activities)
Worksheet on the Demand Curve (Activities)

Case Studies

All Gas and Profits? (Mind Your Business)
A Sector For All Seasons? (At Your Leisure)
As Europe Says 'Hello' to the Euro, is the UK Sound as a Pound? (Wanna Argument)
Back to School (Mind Your Business)
Batteries Included (At Your Leisure)
Branding Mr Bean (Mind Your Business)
Building Brands - 241103 (Mind Your Business)
Business Ethics - 5 March 2007 (Problem Based Learning)
Business Survival - 130206 (Problem Based Learning)
Center Parcs UK PLC: Where Leisure and Tourism Meet - 310105 (At Your Leisure)
Changing Markets and Competition - 4 September 2006 (Problem Based Learning)
Changing Markets, Changing Strategies - 031005 (Problem Based Learning)
Channel Hopping: Selling UK TV Abroad - 061204 (At Your Leisure)
Cheesed Off (At Your Leisure)
Dealing with Products and Managers that Fail: Corporate Cyanide and Executive Suicide (Wanna Argument)
Drugs, Big Business and Community Service (Wanna Argument)
Elvis Presley and Property Rights (Mind Your Business)
Falling out of Love With Football? (Wanna Argument)
Feminine Hygiene Products (Mind Your Business)
FlyBe: A Regional Specialist? (At Your Leisure)
Football, Finance and the Future (Wanna Argument)
Forever on the Never-Never? (Wanna Argument)
Formula 1 - The Business of Money (Mind Your Business)
Franchises - Major League Baseball (Mind Your Business)
From DIY to DAY (Do Anything Yourself) to Makeover - 290304 (At Your Leisure)
Just the Ticket: Ticket Pricing in the UK - 280205 (At Your Leisure)
Kitted-Out: The Sports Clothing and Footwear Retailers - 111004 (At Your Leisure)
Life in Mars? (At Your Leisure)
Low Flying Fares - 010304 (At Your Leisure)
Marketing, Ethics, Mission Statements and Profits - 201003 (Mind Your Business)
Marketing Glastonbury - 081203 (Mind Your Business)
Market Power and Regulation - 8 May 2006 (Problem Based Learning)
Market Research, Market Segments, Target Markets and the Tobacco Industry - 260104 (Mind Your Business)
Microbreweries: Brewing Up A Storm? (Wanna Argument)
No Dice: UK Gambling Laws to Change - 251004 (At Your Leisure)
No Way to Run a Business? - 020204 (At Your Leisure)
Outsourcing to India - 061204 (Problem Based Learning)
Pay As You Go - On the Roads (Wanna Argument)
Price Sensitivity (Mind Your Business)
Price Targeting (Mind Your Business)
Public Safety v. Personal Freedom: Should all Cyclists wear Helmets? - 170105 (At Your Leisure)
RFID: Manchester City FC and the Billion Dollar Brands - 140205 (At Your Leisure)
The London Olympic Bid - Money Well Spent? (Mind Your Business)
The Name Game (At Your Leisure)
The Perfume Market (Mind Your Business)
The Power of Advertising (Mind Your Business)
The Psychology of Shopping - 140305 (At Your Leisure)
The Railways - 8 January 2007 (Problem Based Learning)
Total Quality Management and ISO 9000 (Mind Your Business)
Total Recall? (At Your Leisure)
UK Farmers: Crisis Point or Just More Bleating? (Wanna Argument)
What Price a Wedding? (Mind Your Business)
What's Wrong with Football? (At Your Leisure)

Blog articles

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What price honesty? (In the News) 23 Aug 13

Business Focus

Simulations, Games and Virtual Worlds

Finding out more...

Advertising Elasticity of Demand [Virtual Learning Arcade] (General Resources)
An Overview of Business Online (Notes)
Brands (Notes)
Cameron Balloons Marketing Department [Virtual Factory] (General Resources)
Cross Elasticity of Demand [Virtual Learning Arcade] (General Resources)
Data Accuracy and Psychological Pricing [TimeWeb] (General Resources)
Design Theories [Virtual Factory Design Department] (General Resources)
Ethics in Business Research (Notes)
For Better Or For Worse (General Resources)
Franchising as a Method of Business Expansion (Notes)
Income Elasticity of Demand [Virtual Learning Arcade] (General Resources)
Interrelated Markets [Virtual Learning Arcade] (General Resources)
Issues of data collection (Notes)
Marketing Measurements (Notes)
Marketing planning - Business planning - Business bank - Virtual Bank of Biz/ed (General Resources)
Marketing Theories [Virtual Factory Marketing Department] (General Resources)
National Identity Marketing (Notes)
Price Elasticity of Demand [Virtual Learning Arcade] (General Resources)
Pricing (Notes)
Pricing, break-even and contribution (Notes)
Product Launch and Follow-up (Notes)
Promotion Strategy (Notes)
Queasyjet: Changes in the Low-Cost Airline Sector (Travel and Tourism podcast episode)
Research and Development [Virtual Factory Design Department] (General Resources)
Sales Promotions: Pushing and Pulling Below the Line (Notes)
Segmentation (Notes)
Step 1 - Marketing planning - Business planning - Business bank - Virtual Bank of Biz/ed (General Resources)
Step 2 - Marketing planning - Business planning - Business bank - Virtual Bank of Biz/ed (General Resources)
Step 3 - Marketing planning - Business planning - Business bank - Virtual Bank of Biz/ed (General Resources)
The Boston Matrix and Ansoff's Matrix (Notes)
The Timing of Market Entry (Notes)
The when, who and why of business planning (Notes)
User Reviews: Giving 'Good' Internet? (Travel and Tourism podcast episode)
Using Market Research Data [TimeWeb] (General Resources)