Marketing Mix - Marketing - Business Studies - Learning Materials

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Marketing Mix

The following constitutes a full list of resources on Biz/ed relating to the Marketing Mix. All resources are applicable for Levels 3 and 4 unless otherwise stated. Resources suitable for Levels 1, 2 and 5 are marked where relevant. For further information on this, please see our guide to teaching and learning levels.

Theory Explanations and Notes
Marketing Mix - Virtual Bank of Biz/ed
Marketing Theories - Virtual Factory
Design Theories - Virtual Factory
Demand Curve Movements - Virtual Learning Arcade
Supply Curve Movements - Virtual Learning Arcade
Price Discrimination - Virtual Learning Arcade
Psychological Pricing - TimeWeb
Price Elasticity of Demand - Virtual Learning Arcade
Determinants of Price Elasticity of Demand - Virtual Learning Arcade
Interpreting Price Elasticity of Demand - Virtual Learning Arcade
Price Elasticity and Pricing Policy
Income Elasticity of Demand - Virtual Learning Arcade
Cross Price Elasticity of Demand - Virtual Learning Arcade
Advertising Elasticity of Demand - Virtual Learning Arcade

Presentations
Marketing Mix - Basic version [260 KB] Marketing Mix - Full version [330 KB] Marketing Mix - Mind Map
Pricing Strategies - Basic version [393 KB] Pricing Strategies - Full version [705 KB] Pricing Strategies - Mind Map
Pricing Policies, Quality and Adding Value [71 KB]
Regulation and its Influence on Business Activity [56 KB]
Products and Services for Consumers and Industry [59 KB]
Marketing in the Travel and Tourism Industry [61 KB]
Practical Marketing Skills in Travel and Tourism 1 [60 KB]
Practical Marketing Skills in Travel and Tourism 2 [59 KB]
The Marketing Mix in Travel and Tourism 1 [55 KB]
The Marketing Mix in Travel and Tourism 2 [55 KB]
Appeal of Tourist Destinations [57 KB]
Pricing Strategy [371 KB]

Worksheets, Activities and Simulations
Price Elasticity of Demand Simulation - Virtual Learning Arcade
Advertising Elasticity of Demand Simulation - Virtual Learning Arcade
The Benefits of e-Business and Marketing - Activity
Marketing Mix - Activity
Pricing Strategies - Activity
Pricing Policies, Quality, Adding Value and Advertising - Activity
Regulation: Competition, Fair Trading and Advertising - Activity
Products and Services for Consumers and Industry - Activity
Principles of Online Presence - Activity
Developing a Promotional Campaign - Activity
Creative Corporate Communication - Activity
Marketing Tactics - Activity
Marketing in the Travel and Tourism Industry - Activity
Practical Marketing Skills in Travel and Tourism 1 - Activity
Practical Marketing Skills in Travel and Tourism 2 - Activity
The Marketing Mix in Travel and Tourism 1: Anantara Resort and Spa - Activity
The Marketing Mix in Travel and Tourism 2: Anantara Resort and Spa - Activity
Appeal of Tourist Destinations - Activity
Business Service Provision - Activity
E-Commerce - Activity
Provision of Customer Service and its Benefits - Activity
Marketing Worksheets - Virtual Factory
Marketing Photo Worksheets - Virtual Factory
Design Worksheet - Virtual Factory
Design Photo Worksheets - Virtual Factory
Subtle Pricing Techniques Worksheet - TimeWeb
In A Spin - Classroom Game
Marketing 1 - Question Bank
Marketing 2 - Question Bank
Marketing 3 - Question Bank
Competition - Worksheet
Price Elasticity of Demand - Worksheet
Location Decisions - Worksheet

Current Topics
Price Targeting - Mind your Business
The Power of Advertising - Mind your Business
What Price a Wedding? - Mind your Business
The Business and Economics of Feminine Hygiene Products - Mind your Business
Life in Mars- At your Leisure
The Name Game - At your Leisure
Total Recall? - At your Leisure
Batteries Included - At your Leisure
Cheesed Off - At your Leisure
A Sector For All Seasons? - At your Leisure
What's Wrong with Football? - At your Leisure
The Psychology of Shopping - At your Leisure
Just the Ticket: Ticket Pricing in the UK - At your Leisure
Center Parcs UK PLC: Where Leisure and Tourism Meet - At your Leisure
Public Safety v. Personal Freedom: Should all Cyclists wear Helmets? - At your Leisure
Channel Hopping: Selling UK TV Abroad - At your Leisure
Half Life 2 - At your Leisure
Kitted-Out: The Sports Clothing and Footwear Retailers - At your Leisure
From DIY to DAY (Do Anything Yourself) to Makeover - At your Leisure
Low Flying Fares: An End to Cheap, No Frills? - At your Leisure
Microbreweries: Brewing Up A Storm? - At your Leisure
Pay-As-You-Go On the Roads - Wanna Argument
Sponsorship in Sport: A Waste of Space? - Wanna Argument?
The Business of Making Music - Research Project
Changing Markets and Competition - Problem Based Learning

Company Information and Case Studies
Cameron Balloons Marketing Department - Virtual Factory
Cameron Balloons Design Department - Virtual Factory
The Business - Astra Zeneca Business Profile Product Development - Astra Zeneca Business Profile
Main Products - Boots Business Profile Recent Marketing - Boots Business Profile
Product Development - Cafédirect Business Profile Brand Positioning - Cafédirect Business Profile
Main Products - Carphone Warehouse Business Profile Brand Positioning - Carphone Warehouse Business Profile
Main Products - The Day Chocolate Company Business Profile Main Brands - The Day Chocolate Company Business Profile Advertising Campaign - The Day Chocolate Company Business Profile
The Business - ENIC Business Profile
Bad Publicity - McDonald's Business Profile
Marketing Campaign - Manganese Bronze Holdings Business Profile
Recent Marketing Campaign - Meningitis Research Foundation Profile
Marketing Campaigns - Paddy Power Business Profile
The Business - Red Bull Business Profile Product Lifespan - Red Bull Business Profile Product Packaging - Red Bull Business Profile
Main Brands - Sainsbury's Business Profile

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Cameron Balloons Virtual Factory »

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