Market Research

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The following constitutes a full list of resources on Biz/ed relating to Market Research. All resources are applicable for Levels 3 and 4 unless otherwise stated. Resources suitable for Levels 1, 2 and 5 are marked where relevant. For further information on this, please see our guide to teaching and learning levels.

Theory Explanations and Notes
Marketing Research - Virtual Bank of Biz/ed
Research and Development - Virtual Factory
Using Market Research Data - TimeWeb

Presentations
Market Research [194 KB] Market Research - Mind Map
Market Research Methods in Travel and Tourism [55 KB]

Worksheets, Activities and Simulations
Project Management - Activity
Market Research - Activity
The Benefits of e-Business and Marketing - Activity
Presenting Research Findings - Activity
Identifying Consumer Types - Activity
Market Research Methods in Travel and Tourism - Activity
Developing a Promotional Campaign - Activity
Creative Corporate Communication - Activity
Marketing Tactics - Activity
Knowing Your Customers - Activity (Level 2)
Marketing 1 - Question Bank
Marketing 2 - Question Bank
Marketing 3 - Question Bank

Current Topics
The Business and Economics of Feminine Hygiene Products - Mind your Business
RFID: Manchester City and the Billion Dollar Brands - At your Leisure
From DIY to DAY (Do Anything Yourself) to Makeover - At your Leisure
Changing Markets, Changing Strategies - Problem Based Learning

Company Information and Case Studies
Cameron Balloons Marketing Department - Virtual Factory
Recent Marketing Campaign - Meningitis Research Foundation Profile
The Business - Red Bull Business Profile

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