Market Strategy - Marketing - Business Studies - Learning Materials

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Market Strategy

The following constitutes a full list of resources on Biz/ed relating to Market Strategy. All resources are applicable for Levels 3 and 4 unless otherwise stated. Resources suitable for Levels 1, 2 and 5 are marked where relevant. For further information on this, please see our guide to teaching and learning levels.

Theory Explanations and Notes
Marketing Tools - Virtual Bank of Biz/ed
Marketing Theories - Virtual Factory

Presentations
Asset-led versus Market-led Marketing [117 KB] Asset-led versus Market-led Marketing - Mind Map
Guerrilla Marketing - Basic version [138 KB] Guerrilla Marketing - Full version [378 KB] Guerrilla Marketing - Mind Map
Competition, Legislation and Regulation [74 KB] Competition - Mind Map
The Role of Profits and Markets [222 KB] The Role of Profits and Markets - Mind Map
Competition in Markets [54 KB]
Mergers and Takeovers [55 KB]
Types of Market [59 KB]
Practical Marketing Skills in Travel and Tourism [59 KB]

Worksheets, Activities and Simulations
Virtual Farm
The Benefits of e-Business and Marketing - Activity
British Airways: Asset-led or Market-led? - Activity
Guerrilla Marketing - Activity
Market Power, Competition and Regulation: Anti-Competitive Behaviour - Activity
Profit, Loss and Value Added: The Mobile Phone Industry - Activity
Competition in Markets - Activity
Mergers, Takeovers and Product Differentiation - Activity
Types of Market - Activity
Promotion, Advertising Agencies and the Media: Promoting Biz/ed - Activity
Business Online - Activities
Developing a Promotional Campaign - Activity
Creative Corporate Communication - Activity
Marketing Tactics - Activity
Practical Marketing Skills in Travel and Tourism - Activity
E-Commerce - Activity
Business Success and Failure 1 - Activity (Level 2)
Advertising Sweets: What is 'Good Marketing?' - Activity (Level 2)
Knowing Your Customers - Activity (Level 2)
Marketing Worksheets - Virtual Factory
Photo Worksheets - Virtual Factory
Mergers and Takeovers Worksheet - Virtual Factory
Between the Sheets
Marketing 1 - Question Bank
Marketing 2 - Question Bank
Marketing 3 - Question Bank
Competition - Worksheet
My Unique Marketing - Worksheet
Price Elasticity of Demand - Worksheet

Current Topics
Takeovers and Copyright - Mind Your Business
The Power of Advertising - Mind your Business
Business Ownership - Mind your Business
What Price a Wedding? - Mind your Business
Price Sensitivity - Mind your Business
The Business and Economics of Feminine Hygiene Products - Mind your Business
Back to School - Mind your Business
Formula 1: The Business of Money - Mind your Business
Marketing the Glastonbury Festival - Mind your Business
Marketing, Ethics, Mission Statements and Profits - Mind your Business
Just the Ticket: Ticket Pricing in the UK - At your Leisure
Center Parcs UK PLC: Where Leisure and Tourism Meet - At your Leisure
Microbreweries: Brewing Up A Storm? - Wanna Argument?
Forever on the Never-Never - Wanna Argument?
Business Ethics - Problem Based Learning
Changing Markets and Competition - Problem Based Learning
Changing Markets, Changing Strategies - Problem Based Learning

Company Information and Case Studies
Cameron Balloons Marketing Department - Virtual Factory
The Business - Domino's Pizza Business Profile
Product Development - Kettleby Foods
Recent Marketing Campaign - Meningitis Research Foundation Profile
Market Position - No. 31 Hair and Beauty Business Profile Marketing - No. 31 Hair and Beauty Business Profile
The Business - Red Bull Business Profile
Marketing - Spextacular Business Profile
AstraZeneca Invests £69m in China Plant - On The Case

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Cameron Balloons Virtual Factory »

Business Online »