Marketing: Test 1 - Question Bank

Question Bank ''Marketing: Test 1'' with interactive revision questions on a variety of business topics.

Question Bank - Business Studies

Marketing: Test 1

Q1. A Cash Cow is

(Select one answer)

(a) * a product which generates a significant amount of profit for a company.
(b) * a product with a high market share, and a high rate of growth.
(c) * a product with a low market share and a low rate of growth.
(d) * a product which generates a significant amount of money for a company.


Source: bized


Q2. A product life cycle

(Select one answer)

(a) * shows how a products sales or profits, depending on the units used, may rise and fall over its life.
(b) * tells you how long a product will sell for and make a profit.
(c) * is divided into three stages.
(d) * shows how profitable a product will be.


Source: bized


Q3. When performing primary research

(Select one answer)

(a) * you spend a lot of time sitting at a desk, using a computer, and researching through old data.
(b) * you are obtaining first hand data, specifically targeted at a particular marketing problem.
(c) * you are spending little money.
(d) * you are researching into the farming, fishing and mining industries.


Source: bized


Q4. All of the following are examples of extension strategies, except

(Select one answer)

(a) * selling overseas.
(b) * developing a new market for the product.
(c) * finding new uses for the product.
(d) * stretching the quantity available over a wider geographical region.


Source: bized


Q5. The demand for a product varies with all of the following except

(Select one answer)

(a) * the income of prospective customers.
(b) * its price.
(c) * the costs of production.
(d) * The amount of successful advertising expenditure.


Source: bized


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