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Courses: [Show / Hide]

• Business Studies
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  • Accounting for Non-Specialists
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    • Business Accounting and Finance For Non Specialists 2e
      Catherine Gowthorpe
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      • Ebook: Business Accounting and Finance For Non Specialists 2e
      • Ch. 1: Introduction to Business Organisations and Finance
      • Ch. 2: Starting a Business
      • Ch. 3: The Growing Business
      • Ch. 4: Large Businesses
      • Ch. 5: The Role of Accounting in Business
      • Ch. 6: The Balance Sheet
      • Ch. 7: The Profit and Loss Account
      • Ch. 8: Adjustments to the Profit and Loss Account and Balance: 1
      • Ch. 9: Adjustments to the Profit and Loss Account and Balance: 2
      • Ch. 10: Cash Flow
      • Ch. 11: Financial Reporting by Limited Companies
      • Ch. 12: Understanding Financial Reports: Analysis of Trends
      • Ch. 13: Understanding Financial Reports: Using Accounting Ratios
      • Ch. 14: Management and Cost Accounting Information
      • Ch. 15: Costing
      • Ch. 16: Budgeting
      • Ch. 17: Standard Costing, Flexible Budgeting and Variance Analysis
      • Ch. 18: Marginal Costing for Decision Making
      • Ch. 19: Pricing
      • Ch. 20: Capital Investment Decisions
      • Ch. 21: Performance Measurements and Reporting
  • Finance
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    • Corporate Finance Theory and Practice 7e
      Steve Lumby and Chris Jones
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      • Ebook: Corporate Finance Theory and Practice 7e
      • Ch. 1: Financial Decision Making
      • Ch. 2: Decision Objectives
      • Ch. 3: Traditional Methods
      • Ch. 4: Investment-Consumption Decision Model
      • Ch. 5: DCF Approach
      • Ch. 6: NPV and IRR
      • Ch. 7: Cash Flows
      • Ch. 8: Capital Rationing
      • Ch. 9: Simple Risk Techniques
      • Ch. 10: Risk and Return
      • Ch. 11: Portfolio Theory
      • Ch. 12: CAPM
      • Ch. 13: Option Valuation
      • Ch. 14: Interest Rate Risk
      • Ch. 15: Financial Markets
      • Ch. 16: The Cost of Capital
      • Ch. 17: Weighted Average Cost of Capital
      • Ch. 18: Capital Structure in a Simple World
      • Ch. 19: Capital Structure in a Complex World
      • Ch. 20: Capital Structure in Practice
      • Ch. 21: Investment and Financing Interactions
      • Ch. 22: Dividend Decision
      • Ch. 23: Acquisition Activity
      • Ch. 24: Company Valuation
      • Ch. 25: Foreign Exchange
      • Ch. 26: FX Hedging
      • Ch. 27: Foreign Direct Investment
  • Business Economics
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    • Economics 1e
      N. Gregory Mankiw and Mark P Taylor
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      • Ebook: Economics 1e
      • Ch. 1: Ten Principles of Economics
      • Ch. 2: Thinking Like an Economist
      • Ch. 3: Interdependence and the Gains from Trade
      • Ch. 4: The Market Forces of Supply and Demand
      • Ch. 5: Elasticity and Its Application
      • Ch. 6: Supply, Demand, and Government Policies
      • Ch. 7: Consumers, Producers, and the Efficiency of Markets
      • Ch. 8: Application: The Costs of Taxation
      • Ch. 9: Application: International Trade
      • Ch. 10: Externalities
      • Ch. 11: Public Goods and Common Resources
      • Ch. 12: The Design of the Tax System
      • Ch. 13: The Costs of Production
      • Ch. 14: Firms in Competitive Markets
      • Ch. 15: Monopoly
      • Ch. 16: Oligopoly
      • Ch. 17: Monopolistic Competition
      • Ch. 18: The Markets for the Factors of Production
      • Ch. 19: Earnings and Discrimination
      • Ch. 20: Income Inequality and Poverty
      • Ch. 21: The Theory of Consumer Choice
      • Ch. 22: Frontiers of Microeconomics
      • Ch. 23: Measuring a Nation's Income
      • Ch. 24: Measuring the Cost of Living
      • Ch. 25: Production and Growth
      • Ch. 26: Saving, Investment, and the Financial System
      • Ch. 27: The Basic Tools of Finance
      • Ch. 28: Unemployment
      • Ch. 29: The Monetary System
      • Ch. 30: Money Growth and Inflation
      • Ch. 31: Open-Economy Macroeconomics: Basic Concepts
      • Ch. 32: Macroeconomic Theory of the Open Economy
      • Ch. 33: Aggregate Demand and Aggregate Supply
      • Ch. 34: The Influence of Monetary and Fiscal Policy on Aggregate Demand
      • Ch. 35: The Short-Run Trade-off between Inflation and Unemployment
      • Ch. 36: Common Currency Areas and European Monetary Union
      • Ch. 37: Five Debates Over Macroeconomic Policy
  • Human Resource Management
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    • Human Resource Management in a Business Context 3e
      Alan Price
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      • Ebook: Human Resource Management in a Business Context 3e
      • Ch. 1: Managing People
      • Ch. 2: The Concept of HRM
      • Ch. 3: HRM and Business Effectiveness
      • Ch. 4: Human Resources and the Global Economy
      • Ch. 5: HRM and the State
      • Ch. 6: The Employment Market
      • Ch. 7: HRM in Large Organisations
      • Ch. 8: HRM in Small and Medium-Sized Organisations
      • Ch. 9: Organisational Culture
      • Ch. 10: Commitment and Employer Branding
      • Ch. 11: People Strategies
      • Ch. 12: Change Strategies
      • Ch. 13: Resourcing Strategies
      • Ch. 14: Recruitment and Preliminary Candidate Information
      • Ch. 15: Employee Selection
      • Ch. 16: Equality of Opportunity
      • Ch. 17: Race, Disability and Age
      • Ch. 18: Performance Management
      • Ch. 19: Reward Management
      • Ch. 20: Human Resource Development
      • Ch. 21: Learning in Organisations
      • Ch. 22: Unions and Collective Bargaining
      • Ch. 23: Conflict, Bargaining, Involvement and Well-Being
  • Quantitative Methods/Business Statistics
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    • Quantitative Methods for Business Decisions 5e
      Jon Curwin and Roger Slater
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      • Ebook: Quantitative Methods for Business Decisions 5e
      • Ch. 1: The Quantitative Approach
      • Ch. 2: Managing Data
      • Ch. 3: Survey Methods
      • Ch. 4: Presentation of Data
      • Ch. 5: Measures of Location
      • Ch. 6: Measures of Dispersion
      • Ch. 7: Index Numbers
      • Ch. 8: Probability
      • Ch. 9: Discrete Probability Distributions
      • Ch. 10: The Normal Distribution Conclusions
      • Ch. 11: Confidence Intervals
      • Ch. 12: Significance Testing
      • Ch. 13: Non-parametric Tests
      • Ch. 14: Time Series
      • Ch. 15: Correlation
      • Ch. 16: Regression
      • Ch. 17: Multiple Regression and Correlation
      • Ch. 18: The Time Value of Money
      • Ch. 19: Linear Programming
      • Ch. 20: Networks
      • Ch. 21: Modelling Stock Control and Queues
      • Ch. 22: Simulation
      • Ch. 23: Mathematical Relationships
      • Ch. 24: Matrices
      • Ch. 25: Use of Calculus
      • Ch. 26: Appendices A-K - Quantitative Methods for Business Decisions
  • Marketing
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    • Principles and Practice of Marketing 1e
      Jim Blythe
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      • Ebook: Principles and Practice of Marketing 1e
      • Ch. 1: Managing the Exchange Process
      • Ch. 2: The Marketing Environment
      • Ch. 3: Marketing Domains
      • Ch. 4: Consumer Behaviour
      • Ch. 5: Organisational Buying Behaviour
      • Ch. 6: Segmenting and Targeting
      • Ch. 7: Marketing Information and Research
      • Ch. 8: Communications Theories
      • Ch. 9: International Marketing
      • Ch. 10: Creating Competitive Advantage
      • Ch. 11: Building Customer Relationships
      • Ch. 12: Product Portfolio
      • Ch. 13: New Product Development
      • Ch. 14: Pricing
      • Ch. 15: Advertising
      • Ch. 16: Public Relations and Sponsorship
      • Ch. 17: Selling and Key-Account Management
      • Ch. 18: Exhibitions and Sales Promotion
      • Ch. 19: Direct and Online Marketing
      • Ch. 20: Managing Channels
      • Ch. 21: Intermediaries
      • Ch. 22: People, Processes and Physical Evidence
  • Management
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    • Management, Theory and Practice 6e
      Gerald A Cole
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      • Ebook: Management, Theory and Practice 6e
      • Ch. 1: Developments in Management Theory 1910-2000
      • Ch. 2: Definitions of Management
      • Ch. 3: The Search for Principles of Management
      • Ch. 4: Max Weber and the Idea of Bureaucracy
      • Ch. 5: Motivation - The Early Theorists
      • Ch. 6: Motivation - Later Theorists
      • Ch. 7: Leadership - Theory and Practice
      • Ch. 8: Groups and Group Behaviour
      • Ch. 9: Organisations as Systems
      • Ch. 10: Contingency Approaches to Management
      • Ch. 11: Modern Approaches to Management
      • Ch. 12: Business Organisations and Corporate Governance
      • Ch. 13: Developing and Organisation Culture
      • Ch. 14: Women in Management
      • Ch. 15: The International Context of Management
      • Ch. 16: Strategic Aspects of Management
      • Ch. 17: Objectives, Policies and Organisational Ethics
      • Ch. 18: Performance Standards in Management
      • Ch. 19: Decision-making in Organisations
      • Ch. 20: Human Resource Planning
      • Ch. 21: Work Structuring, Job Design and Business Process Re-engineering
      • Ch. 22: Organisation Structures
      • Ch. 23: Delegation and Employment
      • Ch. 24: Managing Change: Key Concepts
      • Ch. 25: Implementing Change: Organisation Development
      • Ch. 26: Communication in Organisations
      • Ch. 27: Time Management and Personal Effectiveness
      • Ch. 28: Controlling Performance
      • Ch. 29: Quality Standards and Management
      • Ch. 30: The Role of Information Technology
      • Ch. 31: The Marketing Concept, Competitiveness and the Global Dimension
      • Ch. 32: The Marketing Mix: Product and Price
      • Ch. 33: The Marketing Mix: Promotion
      • Ch. 34: The Marketing Mix: Distribution
      • Ch. 35: Marketing Research
      • Ch. 36: Marketing Organisation
      • Ch. 37: Customer Services and Consumer Protection
      • Ch. 38: Production Planning and Control
      • Ch. 39: Types of Production
      • Ch. 40: Aids to Production
      • Ch. 41: New Technology in Manufacturing
      • Ch. 42: Human Resource Management
      • Ch. 43: Recruitment and Selection
      • Ch. 44: Employee Development and Training
      • Ch. 45: Performance Appraisal, Discipline and Grievances
      • Ch. 46: Developing Managerial Competencies
      • Ch. 47: Stress Management and Employee Counselling
      • Ch. 48: Job Evaluation
      • Ch. 49: Employee Relations and Collective Rights
      • Ch. 50: Legal Aspects of Employment- Individual Rights
      • Ch. 51: Company Accounts
      • Ch. 52: Budgets, Forecasts and Business Plans
  • Organisational Behaviour
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    • Organizational Behaviour and Management 3e
      John Martin
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      • Ebook: Organizational Behaviour and Management 3e
      • Ch. 1: Organizational behaviour today
      • Ch. 2: Management and organizations / evolution and academic perspectives
      • Ch. 3: Perception and attitude formation
      • Ch. 4: Personality and individual difference
      • Ch. 5: Learning within organizations
      • Ch. 6: Groups and teams: formation and structure
      • Ch. 7: Groups and teams: dynamics and effectiveness
      • Ch. 8: Management within organizations
      • Ch. 9: Leadership in organizations
      • Ch. 10: Managing people and stress
      • Ch. 11: Motivation and performance management
      • Ch. 12: Ethics and organizational culture
      • Ch. 13: Work design and organization
      • Ch. 14: Technology and work
      • Ch. 15: Organizational Structure and Design
      • Ch. 16: Communication, decision making and negotiation
      • Ch. 17: Power and control
      • Ch. 18: Conflict and organizational politics
      • Ch. 19: Organizational development and change
  • Business/Management Information Systems
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    • Management Information Systems 9e
      T. Lucey
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      • Ebook: Management Information Systems 9e
      • Ch. 1: Management information systems : an overview
      • Ch. 2: Information, data and communication
      • Ch. 3: Systems concepts: structure and elements
      • Ch. 4: Systems concepts: objectives and types
      • Ch. 5: Organisations: scientific management and the classical school
      • Ch. 6: Organisations: human relations school and the contingency approach
      • Ch. 7: Organisations: structure, information and culture
      • Ch. 8: Management: introduction and functions
      • Ch. 9: Leadership, organising and coordinating
      • Ch. 10: Planning
      • Ch. 11: Decision making
      • Ch. 12: Elements of control
      • Ch. 13: Control and performance measurement in organisations
      • Ch. 14: Information and communication technologies for business and management
      • Ch. 15: Applications of ICT in MIS
      • Ch. 16: Influences on MIS applications and design
  • Business Law
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    • Business Law 8e
      Keith Abbott, Norman Pendlebury and Kevin Wardman
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      • Ebook: Business Law 8e
      • Ch. 1: Methods of Learning
      • Ch. 2: Examination Technique
      • Ch. 3: Introduction
      • Ch. 4: The Main Sources of English Law
      • Ch. 5: The Subsidiary Sources of Law
      • Ch. 6: English Legal History
      • Ch. 7: The Courts
      • Ch. 8: Tribunals and Arbitration
      • Ch. 9: The Personnel of the Law
      • Ch. 10: Procedure and Evidence
      • Ch. 11: The Law of Persons
      • Ch. 12: Property Law
      • Ch. 13: The Formation of a Contract
      • Ch. 14: Capacity to Contract
      • Ch. 15: Form of Contracts
      • Ch. 16: The Contents of Contracts
      • Ch. 17: Vitiating Factors
      • Ch. 18: Discharge of Contracts
      • Ch. 19: Remedies for Breach of Contract
      • Ch. 20: Privity of Contract
      • Ch. 21: The Nature of a Tort
      • Ch. 22: General Defences
      • Ch. 23: Capacity
      • Ch. 24: Negligence
      • Ch. 25: Strict Liability
      • Ch. 26: Nuisance
      • Ch. 27: Trespass and Conversion
      • Ch. 28: Defamation
      • Ch. 29: Remedies and Limitation Periods
      • Ch. 30: Agency
      • Ch. 31: Sale of Goods
      • Ch. 32: Competition Policy
      • Ch. 33: Consumer Credit
      • Ch. 34: Insurance
      • Ch. 35: Patents, Copyright, Trade Marks and Passing Off
      • Ch. 36: The Data Protection Act 1998
      • Ch. 37: Regulatory Bodies
      • Ch. 38: Non Corporate Bodies
      • Ch. 39: Corporate Bodies
      • Ch. 40: The Memorandum and Articles of Association
      • Ch. 41: Share Capital
      • Ch. 42: Loan Capital
      • Ch. 43: Membership and Minority Protection
      • Ch. 44: Directors and the Secretary
      • Ch. 45: Auditors and Investigations
      • Ch. 46: Meetings, Resolutions and Publicity
      • Ch. 47: Reconstructions, Mergers and Takeovers
      • Ch. 48: Liquidation, Administration and Receivership
      • Ch. 49: Employees and Independent Contractors
      • Ch. 50: The Contract of Employment
      • Ch. 51: The Common Law Duties of an Employee
      • Ch. 52: Duties of an Employer
      • Ch. 53: Wages
      • Ch. 54: Maternity Rights
      • Ch. 55: Discrimination
      • Ch. 56: Termination of Contracts of Employment
      • Ch. 57: Redundancy
      • Ch. 58: Social Security
      • Ch. 59: Industrial Injuries: Employer's Liability
      • Ch. 60: Health and Safety at Work
      • Ch. 61: Institutions and Tribunals
      • Ch. 62: Trade Unions
  • Business/Political Environment
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    • Business in Context 4e
      David Needle
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      • Ebook: Business in Context 4e
      • Ch. 1: The Concept of Business in Context
      • Ch. 2: Globalization
      • Ch. 3: The Environment and Business
      • Ch. 4: Cultural Influences and Business
      • Ch. 5: Organizational Aspects of Business.
      • Ch. 6: Management and Leadership
      • Ch. 7: Management Strategy.
      • Ch. 8: Business Ethics and CSR
      • Ch. 9: Innovation.
      • Ch. 10: Operations.
      • Ch. 11: Marketing.
      • Ch. 12: Human Resource Management.
      • Ch. 13: Finance and Accounting.
  • Research Methods
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    • Business Research Projects 4e
      A.D. Jankowicz
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      • Ebook: Business Research Projects 4e
      • Ch. 1: Introduction
      • Ch. 2: The purpose and objectives of a project
      • Ch. 3: Choosing a topic
      • Ch. 4: Standards of assessment
      • Ch. 5: Getting organized for take-off
      • Ch. 6: Basic assumptions about research
      • Ch. 7: Research roles
      • Ch. 8: Reviewing and using the literature
      • Ch. 9: Planning empirical work
      • Ch. 10: Methods and techniques
      • Ch. 11: Semi-structured, open-ended techniques
      • Ch. 12: Fully structured techniques
      • Ch. 13: Further techniques
      • Ch. 14: Writing it up
  • Study Skills
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    • Developing Work and Study Skills 1e
      Linda Lee-Davies
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      • Ebook: Developing Work and Study Skills 1e
      • Ch. 1: Defining, planning and taking direction
      • Ch. 2: Learning
      • Ch. 3: Studying
      • Ch. 4: The communication process
      • Ch. 5: writing
      • Ch. 6: The curriculum vitae
      • Ch. 7: Report and essay writing
      • Ch. 8: General writing skills
      • Ch. 9: Interviewing skills as an interviewee
      • Ch. 10: Interviewing skills as an interviewer
      • Ch. 11: Questioning and listening skills
      • Ch. 12: Body language and assertiveness
      • Ch. 13: Presentations
      • Ch. 14: Work in teams
      • Ch. 15: Lending and managing meetings
      • Ch. 16: Manners
      • Ch. 17: Time Management
      • Ch. 18: Stress management
      • Ch. 19: Workplace attitude
      • Ch. 20: Management and Leadership
      • Ch. 21: Electronic organisations
      • Ch. 22: Dynamic documents
      • Ch. 23: Excelling to your advantage - data and mail merge
      • Ch. 24: Excelling to your advantage - graphs and charts
      • Ch. 25: Excelling to your advantage - figures, facts and statistics
      • Ch. 26: Database challenges
      • Ch. 27: Powerful presentations
  • IT Skills
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    • Introduction to IT Skills and Microsoft Office: XP Edition 1e
      Steve Rickaby
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      • Ebook: Introduction to IT Skills and Microsoft Office: XP Edition 1e
      • Ch. 1: Getting Started
      • Ch. 2: About computers and programs
      • Ch. 3: Information networks
      • Ch. 4: Computers in everyday life
      • Ch. 5: Security and copyright
      • Ch. 6: Hands-on
      • Ch. 7: Managing windows and files
      • Ch. 8: Making your computer secure
      • Ch. 9: Printing
      • Ch. 10: Getting Started with Word
      • Ch. 11: Laying out text
      • Ch. 12: Adding tables and illustrations
      • Ch. 13: Creating mailshots
      • Ch. 14: Getting it right on paper
      • Ch. 15: First steps with Excel
      • Ch. 16: Working with spreadsheet data
      • Ch. 17: Using spreadsheet formulae
      • Ch. 18: Improving a sheet's appearance
      • Ch. 19: Working with charts and graphs
      • Ch. 20: Preparing and printing data
      • Ch. 21: Database basics
      • Ch. 22: Creating a database
      • Ch. 23: Entering and retrieving information
      • Ch. 24: Formatting and printing data
      • Ch. 25: Designing a presentation
      • Ch. 26: Enhancing your slides
      • Ch. 27: Finalising and presentation
      • Ch. 28: Using the Internet
      • Ch. 29: Using the World Wide Web
      • Ch. 30: Using and managing e-mail
  • Strategic Management
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    • Strategic Management 5e, Awareness, Analysis and Change
      John L. Thompson and Frank Martin
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      • Ebook: Strategic Management 5e, Awareness, Analysis and Change
      • Ch. 1: Introducing the Strategy Process
      • Ch. 2: The Business Model: The Organisation Mission and Objectives
      • Ch. 3: Strategic Thinking, Environmental Influences and Synergy
      • Ch. 4: Environmental Analysis and Strategic Positioning
      • Ch. 5: Resource-Led Strategy
      • Ch. 6: The Dynamics of Competition
      • Ch. 7: Success, Culture and Values
      • Ch. 8: An Introduction to Strategy Creation
      • Ch. 9: Strategic Planning
      • Ch. 10: Strategic Leadership, Entrepreneurship and Intrapreneurship
      • Ch. 11: Strategic Alternatives, Strategy Evaluation and Strategy Selection
      • Ch. 12: Strategic Growth.
      • Ch. 13: International Strategy
      • Ch. 14: Failure, Consolidation and Recovery Strategies
      • Ch. 15: Strategy Implementation
      • Ch. 16: Managing Strategy in the Organisation
      • Ch. 17: Leading Change
      • Ch. 18: Final Thoughts: The Purpose of Strategy
• Business Studies with Marketing
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  • Marketing
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    • Principles and Practice of Marketing 1e
      Jim Blythe
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      • Ebook: Principles and Practice of Marketing 1e
      • Ch. 1: Managing the Exchange Process
      • Ch. 2: The Marketing Environment
      • Ch. 3: Marketing Domains
      • Ch. 4: Consumer Behaviour
      • Ch. 5: Organisational Buying Behaviour
      • Ch. 6: Segmenting and Targeting
      • Ch. 7: Marketing Information and Research
      • Ch. 8: Communications Theories
      • Ch. 9: International Marketing
      • Ch. 10: Creating Competitive Advantage
      • Ch. 11: Building Customer Relationships
      • Ch. 12: Product Portfolio
      • Ch. 13: New Product Development
      • Ch. 14: Pricing
      • Ch. 15: Advertising
      • Ch. 16: Public Relations and Sponsorship
      • Ch. 17: Selling and Key-Account Management
      • Ch. 18: Exhibitions and Sales Promotion
      • Ch. 19: Direct and Online Marketing
      • Ch. 20: Managing Channels
      • Ch. 21: Intermediaries
      • Ch. 22: People, Processes and Physical Evidence
  • Market Research
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    • Marketing Research: Approaches, Methods and Applications in Europe 1e
      Ray Kent
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      • Ebook: Marketing Research: Approaches, Methods and Applications in Europe 1e
      • Ch. 1: Client-Based Market Research
      • Ch. 2: Academic Research in Marketing
      • Ch. 3: Accessing Secondary Data
      • Ch. 4: Constructing Qualitative Data
      • Ch. 5: Constructing Quantitative Data
      • Ch. 6: The Instruments of Data Capture
      • Ch. 7: Quantitative Research Methods
      • Ch. 8: Populations and Samples
      • Ch. 9: Mixed Research Designs
      • Ch. 10: Analyzing Qualitative Data
      • Ch. 11: Analyzing Quantitative Data: Essential Descriptive Measures
      • Ch. 12: Analyzing Relationships Between Two Variables
      • Ch. 13: Making Statistical Inferences
      • Ch. 14: Multivariate Analysis
      • Ch. 15: Alternative Methods of Data Analysis
      • Ch. 16: Commercial Proprietary Techniques
      • Ch. 17: Cross-National Research
      • Ch. 18: Communicating the Results
  • Marketing Communications
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    • Marketing Communications 1e
      John Egan
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      • Ebook: Marketing Communications 1e
      • Ch. 1: Marketing Communications: Past and Present
      • Ch. 2: Communications Theory
      • Ch. 3: Buying Behaviour
      • Ch. 4: Image and Brand Management
      • Ch. 5: Marketing Communications Planning
      • Ch. 6: Understanding Marketing Research
      • Ch. 7: Target Marketing
      • Ch. 8: Campaign Tactics and Management
      • Ch. 9: Advertising
      • Ch. 10: Sales Promotion
      • Ch. 11: Public Relations
      • Ch. 12: Sponsorship and Product Placement
      • Ch. 13: Direct Marketing and E-Commerce
      • Ch. 14: Personal Selling, Point-of-Sale and Supportive Communications
      • Ch. 15: Integrated marketing Communications
      • Ch. 16: Internal Marketing
      • Ch. 17: Marketing Channels and Business-to-Business Communications
      • Ch. 18: Ethical Marketing and the Regulatory Environment
      • Ch. 19: The Communications Industry
      • Ch. 20: Global Marketing Communications
      • Ch. 21: The Changing Face of Marketing Communications
  • Consumer Behaviour
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    • Consumer Behaviour 1e
      Ray Wright
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      • Ebook: Consumer Behaviour 1e
      • Ch. 1: The Background to Buyer Behaviour
      • Ch. 2: The Role of Information and Marketing Research in Understanding Buyer Behaviour
      • Ch. 3: Perception
      • Ch. 4: Learning
      • Ch. 5: Motivation
      • Ch. 6: Attitude
      • Ch. 7: Personality
      • Ch. 8: Social Influences on Customer Behaviour
      • Ch. 9: Psychographics, Lifestyle and Changing Customer Demands
      • Ch. 10: The Marketing Mix, Consumer Behaviour and Organisational Buying Behaviour
      • Ch. 11: Present and Future Developments
  • International Marketing
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    • International Marketing Strategy 4e
      Isobel Doole and Robin Lowe
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      • Ebook: International Marketing Strategy 4e
      • Ch. 1: An Introduction to International Marketing
      • Ch. 2: The International Trading Environment
      • Ch. 3: Social and Cultural Considerations in International Marketing
      • Ch. 4: International Marketing Research and Opportunity Analysis
      • Ch. 5: International Niche Marketing Strategies for Small and Medium-sized Enterprises
      • Ch. 6: Global Strategies
      • Ch. 7: Market Entry Strategies
      • Ch. 8: International Product and Service Management
      • Ch. 9: International Communications
      • Ch. 10: The Management of International Distribution and Logistics
      • Ch. 11: Pricing for International Markets
      • Ch. 12: International Marketing Implementation Through Enabling Technologies
  • Advertising
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    • Advertising 1e
      Tony Yeshin
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      • Ebook: Advertising 1e
      • Ch. 1: The Advertising Context
      • Ch. 2: The Theoretical Background to Advertising - How Advertising Works
      • Ch. 3: The Importance of Integrated marketing Communications
      • Ch. 4: The Importance of Branding and the Advertising Contribution
      • Ch. 5: Agency Structures and the Client/Agency Relationship
      • Ch. 6: Analysing the Advertising Audience
      • Ch. 7: The Roles of Segmentation, Targeting and Positioning
      • Ch. 8: The Contribution of Market Research
      • Ch. 9: Defining Advertising Objectives and Strategy
      • Ch. 10: Creative Strategy and Tactics
      • Ch. 11: Media Planning, Objectives and Strategy
      • Ch. 12: Other areas of Advertising
      • Ch. 13: The Development of International Advertising
• Business Studies with Tourism
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  • Tourism
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    • Tourism: A Modern Synthesis 2e
      Stephen J. Page and Joanne Connell
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      • Ebook: Tourism: A Modern Synthesis 2e
      • Ch. 1: Introduction to Tourism: themes, concepts and issues
      • Ch. 2: The evolution and development of tourism
      • Ch. 3: Understanding Tourism Demand
      • Ch. 4: Understanding the tourist as a consumer
      • Ch. 5: Understanding and managing tourism supply: an introductory framework
      • Ch. 6: Information Communication Technologies and eTourism
      • Ch. 7: Travel intermediaries - tour operators and travel agents
      • Ch. 8: Transporting the tourist
      • Ch. 9: Visitor Attractions
      • Ch. 10: Tourism accommodation and hospitality services
      • Ch. 11: Human Resource Management in Tourism
      • Ch. 12: Financing tourism operations (John Pinfold and Stephen J. Page)
      • Ch. 13: Tourism and entrepreneurship
      • Ch. 14: The role of the public sector in tourism
      • Ch. 15: Marketing tourism
      • Ch. 16: Marketing Tourism Destinations
      • Ch. 17: Economic Impacts
      • Ch. 18: Social and Cultural Impacts
      • Ch. 19: Environmental Impacts
      • Ch. 20: The Challenge of Sustainability
      • Ch. 21: Urban Tourism
      • Ch. 22: Rural Tourism
      • Ch. 23: Coastal and Resort Tourism
      • Ch. 24: Tourism in the less developed world
      • Ch. 25: Planning and managing the visitor experience
      • Ch. 26: Tourist health and safety: global challenges for tourism
      • Ch. 27: The future of tourism
• Accounting and Finance
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  • Introduction to Financial Accounting
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    • Business Accounting and Finance For Non Specialists 2e
      Catherine Gowthorpe
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      • Ebook: Business Accounting and Finance For Non Specialists 2e
      • Ch. 1: Introduction to Business Organisations and Finance
      • Ch. 2: Starting a Business
      • Ch. 3: The Growing Business
      • Ch. 4: Large Businesses
      • Ch. 5: The Role of Accounting in Business
      • Ch. 6: The Balance Sheet
      • Ch. 7: The Profit and Loss Account
      • Ch. 8: Adjustments to the Profit and Loss Account and Balance: 1
      • Ch. 9: Adjustments to the Profit and Loss Account and Balance: 2
      • Ch. 10: Cash Flow
      • Ch. 11: Financial Reporting by Limited Companies
      • Ch. 12: Understanding Financial Reports: Analysis of Trends
      • Ch. 13: Understanding Financial Reports: Using Accounting Ratios
      • Ch. 14: Management and Cost Accounting Information
      • Ch. 15: Costing
      • Ch. 16: Budgeting
      • Ch. 17: Standard Costing, Flexible Budgeting and Variance Analysis
      • Ch. 18: Marginal Costing for Decision Making
      • Ch. 19: Pricing
      • Ch. 20: Capital Investment Decisions
      • Ch. 21: Performance Measurements and Reporting
  • Introduction to Cost and Management Accounting
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    • Cost and Management Accounting 6e
      Colin Drury
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      • Ebook: Cost and Management Accounting 6e
      • Ch. 1: Introduction to Management Accounting.
      • Ch. 2: An Introduction to Cost Terms and Concepts.
      • Ch. 3: Accounting for Direct Costs.
      • Ch. 4: Cost Assignment for Indirect Costs.
      • Ch. 5: Accounting Entries for a Job Costing System.
      • Ch. 6: Process Costing.
      • Ch. 7: Joint and By-product Costing.
      • Ch. 8: Income Effects of Alternative Cost Accumulation Systems.
      • Ch. 9: Cost-Volume-Profit Analysis.
      • Ch. 10: Cost estimation and Cost Behaviour.
      • Ch. 11: Measuring Relevant Costs and Revenues for Decision Making.
      • Ch. 12: The Application of Linear Programming to Management Accounting
      • Ch. 13: Activity-Based Costing.
      • Ch. 14: Decision Making Under Conditions of Risk and Uncertainty.
      • Ch. 15: Capital Investment Decisions.
      • Ch. 16: The Budgeting Process.
      • Ch. 17: Management Control Systems.
      • Ch. 18: Standard Costing and Variance Analysis.
  • Financial Accounting and Reporting
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    • International Financial Reporting and Analysis 3e
      David Alexander, Anne Britton and Ann Jorissen
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      • Ebook: International Financial Reporting and Analysis 3e
      • Ch. 1: The basis of financial reporting.
      • Ch. 2: International accounting differences.
      • Ch. 3: The process of harmonisation.
      • Ch. 4: Economic valuation concepts.
      • Ch. 5: Current entry value.
      • Ch. 6: Current exit value and mixed values.
      • Ch. 7: Current purchasing power accounting.
      • Ch. 8: Accounting theory and conceptual frameworks.
      • Ch. 9: Structure of published financial statements.
      • Ch. 10: Additional disclosure statements.
      • Ch. 11: Basics of interpretation of financial statements
      • Ch. 12: Fixed (non-current) tangible assets.
      • Ch. 13: Intangible assets
      • Ch. 14: Impairment and disposal of assets
      • Ch. 15: Leases.
      • Ch. 16: Inventories and construction contracts
      • Ch. 17: Accounting for Financial instruments.
      • Ch. 18: Revenue.
      • Ch. 19: Provisions, contingent liabilities and contingent assets.
      • Ch. 20: Income taxes.
      • Ch. 21: Employee benefits.
      • Ch. 22: Changing prices and hyperinflationary economies.
      • Ch. 23: Cash flow statements.
      • Ch. 24: Presentation issues.
      • Ch. 25: Consolidated financial statements I - the concepts
      • Ch. 26: Consolidated financial statements II - accounting in practice
      • Ch. 27: Foreign currency translation.
      • Ch. 28: Interpretation of financial statements
      • Ch. 29: Techniques of financial analysis.
  • Corporate Finance
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    • Corporate Finance: Theory and Practice 7e
      Steve Lumby and Chris Jones
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      • Ebook: Corporate Finance: Theory and Practice 7e
      • Ch. 1: Financial Decision Making.
      • Ch. 2: Decision Objectives.
      • Ch. 3: Traditional Methods.
      • Ch. 4: Investment-Consumption Decision Model.
      • Ch. 5: DCF Approach.
      • Ch. 6: NPV and IRR.
      • Ch. 7: Cash Flows.
      • Ch. 8: Capital Rationing.
      • Ch. 9: Simple Risk Techniques.
      • Ch. 10: Risk and Return.
      • Ch. 11: Portfolio Theory.
      • Ch. 12: CAPM.
      • Ch. 13: Option Valuation.
      • Ch. 14: Interest Rate Risk.
      • Ch. 15: Financial Markets.
      • Ch. 16: The Cost of Capital.
      • Ch. 17: Weighted Average Cost of Capital.
      • Ch. 18: Capital Structure in a Simple World.
      • Ch. 19: Capital Structure in a Complex World.
      • Ch. 20: Capital Structure in Practice.
      • Ch. 21: Investment and Financing Interactions.
      • Ch. 22: Dividend Decision.
      • Ch. 23: Acquisition Activity.
      • Ch. 24: Company Valuation.
      • Ch. 25: Foreign Exchange.
      • Ch. 26: FX Hedging.
      • Ch. 27: Foreign Direct Investment.
  • Management Accounting
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    • Business Accounting and Finance For Non Specialists 2e
      Catherine Gowthorpe
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      • Ebook: Business Accounting and Finance For Non Specialists 2e
      • Ch. 14: Management and Cost Accounting Information
      • Ch. 15: Costing
      • Ch. 16: Budgeting
      • Ch. 17: Standard Costing, Flexible Budgeting and Variance Analysis
      • Ch. 18: Marginal Costing for Decision Making
      • Ch. 19: Pricing
      • Ch. 20: Capital Investment Decisions
      • Ch. 21: Performance Measurements and Reporting
  • Business Law
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    • Business Law 8e
      Keith Abbott and Norman Pendlebury
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      • Ebook: Business Law 8e
      • Ch. 1: Methods of Learning
      • Ch. 2: Examination Technique
      • Ch. 3: Introduction
      • Ch. 4: The Main Sources of English Law
      • Ch. 5: The Subsidiary Sources of Law
      • Ch. 6: English Legal History
      • Ch. 7: The Courts
      • Ch. 8: Tribunals and Arbitration
      • Ch. 9: The Personnel of the Law
      • Ch. 10: Procedure and Evidence
      • Ch. 11: The Law of Persons
      • Ch. 12: Property Law
      • Ch. 13: The Formation of a Contract
      • Ch. 14: Capacity to Contract
      • Ch. 15: Form of Contracts
      • Ch. 16: The Contents of Contracts
      • Ch. 17: Vitiating Factors
      • Ch. 18: Discharge of Contracts
      • Ch. 19: Remedies for Breach of Contract
      • Ch. 20: Privity of Contract
      • Ch. 21: The Nature of a Tort
      • Ch. 22: General Defences
      • Ch. 23: Capacity
      • Ch. 24: Negligence
      • Ch. 25: Strict Liability
      • Ch. 26: Nuisance
      • Ch. 27: Trespass and Conversion
      • Ch. 28: Defamation
      • Ch. 29: Remedies and Limitation Periods
      • Ch. 30: Agency
      • Ch. 31: Sale of Goods
      • Ch. 32: Competition Policy
      • Ch. 33: Consumer Credit
      • Ch. 34: Insurance
      • Ch. 35: Patents, Copyright, Trade Marks and Passing Off
      • Ch. 36: The Data Protection Act 1998
      • Ch. 37: Regulatory Bodies
      • Ch. 38: Non Corporate Bodies
      • Ch. 39: Corporate Bodies
      • Ch. 40: The Memorandum and Articles of Association
      • Ch. 41: Share Capital
      • Ch. 42: Loan Capital
      • Ch. 43: Membership and Minority Protection
      • Ch. 44: Directors and the Secretary
      • Ch. 45: Auditors and Investigations
      • Ch. 46: Meetings, Resolutions and Publicity
      • Ch. 47: Reconstructions, Mergers and Takeovers
      • Ch. 48: Liquidation, Administration and Receivership
      • Ch. 49: Employees and Independent Contractors
      • Ch. 50: The Contract of Employment
      • Ch. 51: The Common Law Duties of an Employee
      • Ch. 52: Duties of an Employer
      • Ch. 53: Wages
      • Ch. 54: Maternity Rights
      • Ch. 55: Discrimination
      • Ch. 56: Termination of Contracts of Employment
      • Ch. 57: Redundancy
      • Ch. 58: Social Security
      • Ch. 59: Industrial Injuries: Employer's Liability
      • Ch. 60: Health and Safety at Work
      • Ch. 61: Institutions and Tribunals
      • Ch. 62: Trade Unions
  • Economics
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    • Economics 1e
      N. Gregory Mankiw and Mark P Taylor
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      • Ebook: Economics 1e
      • Ch. 1: Ten Principles of Economics
      • Ch. 2: Thinking Like an Economist
      • Ch. 3: Interdependence and the Gains from Trade
      • Ch. 4: The Market Forces of Supply and Demand
      • Ch. 5: Elasticity and Its Application
      • Ch. 6: Supply, Demand, and Government Policies
      • Ch. 7: Consumers, Producers, and the Efficiency of Markets
      • Ch. 8: Application: The Costs of Taxation
      • Ch. 9: Application: International Trade
      • Ch. 10: Externalities
      • Ch. 11: Public Goods and Common Resources
      • Ch. 12: The Design of the Tax System
      • Ch. 13: The Costs of Production
      • Ch. 14: Firms in Competitive Markets
      • Ch. 15: Monopoly
      • Ch. 16: Oligopoly
      • Ch. 17: Monopolistic Competition
      • Ch. 18: The Markets for the Factors of Production
      • Ch. 19: Earnings and Discrimination
      • Ch. 20: Income Inequality and Poverty
      • Ch. 21: The Theory of Consumer Choice
      • Ch. 22: Frontiers of Microeconomics
      • Ch. 23: Measuring a Nation's Income
      • Ch. 24: Measuring the Cost of Living
      • Ch. 25: Production and Growth
      • Ch. 26: Saving, Investment, and the Financial System
      • Ch. 27: The Basic Tools of Finance
      • Ch. 28: Unemployment
      • Ch. 29: The Monetary System
      • Ch. 30: Money Growth and Inflation
      • Ch. 31: Open-Economy Macroeconomics: Basic Concepts
      • Ch. 32: Macroeconomic Theory of the Open Economy
      • Ch. 33: Aggregate Demand and Aggregate Supply
      • Ch. 34: The Influence of Monetary and Fiscal Policy on Aggregate Demand