02446cam  2200349 a 45000010014000000030007000140050021000210060019000420070015000610080041000760200036001170200033001530200018001860200015002040400021002190920011002401000024002512450109002752600039003845040070004235050842004935340040013355200376013755330103017515380030018546500023018846500024019076500026019316500048019577100028020058560063020339781844808380MiFhGG   20070219065236.0 m        d        cr un ---uuuua070219s2007    enka    sb    001 0 eng d  a9781844808380 (electronic book)  a1844808386 (electronic book)  a9781844803279  a1844803279  aEQFcEQFdMiFhGG  a658.831 aKent, Peter,d1957-10aMarketing researchh[electronic resource] :bapproaches, methods and applications in Europe /cRay Kent.  aLondon :bThomson Learning,c2007.  aIncludes bibliographical references (p. 577-584); includes index.2 aContexts -- Client-based market research - Academic research in marketing - Accessing and constructing good-quality data -Accessing secondary data - Constructing qualitative data - Constructing quantitative data - Structuring data and measuring variables - Constructing quantitative data: Developing the instruments of data capture - Constructing quantitative data: Selecting methods -- Constructing quantitative data: Selecting cases - Mixed research designs - Data analysis - Analyzing qualitative data -- Analyzing quantitative data: Essential descriptive summaries of single variables - Analyzing relationships between two variables - Making statistical inferences - Multivariate analysis - Alternative methods of data analysis - Applications - Commercial proprietary techniques - Cross-national research - Communicating the results.  pOriginal exix, 592p. : ill ;28 cm.  aProvides a comprehensive yet user-friendly coverage of marketing research approaches, methods and applications in a European context from both the client-based and academic perspectives. Text takes the advantages of a US style in terms of presentation and format, but is distinctly home-grown for the European market and not adapted from a text that originates in the US.  aElectronic reproduction.bLondon :cThomson Learning (EMEA),d2006.nAvailable via World Wide Web.  aMode of access: Internet. 0aMarketingzEurope. 0aMarketing research. 0aQualitative research. 0aIndustrial managementxMathematical models.2 aThomson Learning (EMEA)40uhttp://premier.bized.co.uk/Gatekeeper.asp?BOOKID=536942934