01723cam  2200325 a 45000010014000000030007000140050021000210060019000420070015000610080041000760200036001170200033001530200018001860200015002040400033002191000024002522450061002762460022003372600039003595040051003985050393004495340047008425200227008895330103011165380030012196500023012496500034012727100028013068560063013349781844808403MiFhGG   20060801112438.0 m        d        cr un ---uuuua060606s2006    enka    sb    001 0 eng d  a9781844808403 (electronic book)  a1844808408 (electronic book)  a9781844801381  a1844801381  aUABcUABdBAKERdAZSdMiFhGG1 aWright, Ray,d1942-10aConsumer behaviourh[electronic resource] /cRay Wright.3 aConsumer behavior  aLondon :bThomson Learning,c2006.  aIncludes bibliographical references and index.2 aThe background to buyer behaviour - The role of information and marketing research in understanding buyer behaviour - Perception - Learning - Motivation - Attitude - Personality - Social influences on customer behaviour - Pyschographics, lifestyle and changing customer demands - The marketing mix, consumer behaviour and organizational buying behaviour - Present and future developments.  pOriginal exv, 512 p. : col. ill. ; 25 cm.  aProvides an understanding of customer or consumer behaviour, existing beliefs and attitudes, and the reasons for product/brand purchase or usage; and to try to predict what may happen into the future with consumer choices.  aElectronic reproduction.bLondon :cThomson Learning (EMEA),d2006.nAvailable via World Wide Web.  aMode of access: Internet. 0aConsumer behavior. 0aConsumer behaviorvTextbooks.2 aThomson Learning (EMEA)40uhttp://premier.bized.co.uk/Gatekeeper.asp?BOOKID=536943654