01517cam  2200337 a 45000010014000000030007000140050018000210060019000390070015000580080041000730200036001140200033001500200018001830200015002010400037002160500024002530820019002771000018002962450055003142600039003695040066004085340045004745200362005195330103008815380030009846500017010146500032010316500025010637100028010888560063011169781844808427MiFhGG20061120113408.0 m        d        cr un ---uuuua050929s2006    enka    sb    001 0 eng d  a9781844808427 (electronic book)  a1844808424 (electronic book)  a9781844801602  a1844801608  aSINAPcSINAPdBAKERdUKMdMiFhGG 4aHF5823b.Y476 2006 04a659.10941222 1 aYeshin, Tony.10aAdvertisingh[electronic resource] /cTony Yeshin.  aLondon :bThomson Learning,c2006.  aIncludes bibliographical references (p. [437]-454) and index.  pOriginal exxvii, 465 p. : ill. ; 26 cm.  aCovers the nature and historical development of advertising, and examines the environment in which advertising exists; the classification of advertising; the functions and roles of advertising; the benefits and limitations of advertising; the social and ethical issues related to advertising; and the legal and regulatory framework which covers advertising.  aElectronic reproduction.bLondon :cThomson Learning (EMEA),d2006.nAvailable via World Wide Web.  aMode of access: Internet. 0aAdvertising. 0aAdvertisingzGreat Britain. 0aAdvertisingzEurope.2 aThomson Learning (EMEA)40uhttp://premier.bized.co.uk/Gatekeeper.asp?BOOKID=536943773