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	Advertising 1e Tony Yeshin, University of Greenwich ISBN-13: 9781844801602 eISBN-13: 9781844808427 ISBN: 1844801608 eISBN: 1844808424 MARC Record [.mrc format] Comprehensive and highly accessible textbook, providing both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning Incorporates dedicated chapters on key issues including branding, market research, creative strategy and tactics, and the growth of international advertising Examines essential aspects of advertising: origins, function and the choice of advertising as a promotional medium Complete pedagogy to help students to understand theory and practice Book & Chapter Abstracts »
	Business Accounting and Finance 2e For Non Specialists Catherine Gowthorpe, Oxford Brookes University ISBN-13: 9781844802005 eISBN-13: 9781844808199 ISBN: 1844802000 eISBN: 184480819X MARC Record [.mrc format] Comprehensive survey of financial and management accounting, and finance First (optional) Section of the book is on Business Finance Extremely clearly written in a lively style with many worked examples Large quantity of question and answer material is provided Book & Chapter Abstracts »
	Business in Context 4e An Introduction to Business and its Environment David Needle, Head of Postgraduate and Corporate Programmes, East London Business School ISBN-13: 9781861529923 eISBN-13: 9781844808335 ISBN: 1861529929 eISBN: 1844808335 MARC Record [.mrc format] Covers the business environment and the functions of business, providing an holistic, integrated teaching and learning approach Offers a dynamic and contemporary global perspective on business Key issues are debated and supported by practical cases from well-known international companies Interrelated ideas are introduced at a fundamental level and cross-referenced throughout Book & Chapter Abstracts »
	Business Law 8e Keith Abbott, Solicitor, educational consultant and registered inspector Norman Pendlebury, Southampton Institute of Higher Education Kevin Wardman, Liverpool John Moores University ISBN-13: 9781844804610 eISBN-13: 9781844808311 ISBN: 1844804615 eISBN: 1844808319 MARC Record [.mrc format] Comprehensive coverage with examination orientated approach Covers syllabus requirements of leading professional bodies Gives introductory coverage of specialised subjects such as Health and Safety Law, Intellectual Property, Property Law, Trusts, Bankruptcy, Meetings Updated for developments in case law, statutes and Regulations over the last four years Book & Chapter Abstracts »
	Business Research Projects 4e A. D. Jankowicz, Luton Business School ISBN-13: 9781844800827 eISBN-13: 9781844808342 ISBN: 1844800822 eISBN: 1844808343 MARC Record [.mrc format] Ideal text for all students engaged in business research projects and dissertations Covers all the key topics on both research methods and project management This book's approach is one of practical relevance and pragmatism supported by theory Book & Chapter Abstracts »
	Consumer Behaviour 1e Ray Wright, Ashcroft International Business School ISBN-13: 9781844801381 eISBN-13: 9781844808403 ISBN: 1844801381 eISBN: 1844808408 MARC Record [.mrc format] Takes readers through the key concepts and theories of Consumer Behaviour in a lively manner Ideal for those studying the subject within marketing or business degrees and diplomas, as well as MBA's, postgraduate marketing degrees and professional courses Explicit linkage between CB and Marketing Research Focus on the Internet and electronic marketing throughout the book Book & Chapter Abstracts »
	Corporate Finance 7e Theory and Practice Steve Lumby, Director, Financial Training Chris Jones, Sheffield Hallam University ISBN-13: 9781861529268 eISBN-13: 9781844808205 ISBN: 1861529260 eISBN: 1844808203 MARC Record [.mrc format] An established bestseller by well-known authors and highly successful and experienced teachers Wide coverage of financial management topics suitable for most mainstream courses in the subject Rigorous exposition of finance theory and practice Pedagogically strong text, illustrated with numerous worked examples, and pitched at the right level for a rigorous course in finance Book & Chapter Abstracts »
	Cost And Management Accounting 6e Colin Drury, University of Huddersfield ISBN-13: 9781844803491 eISBN-13: 9781844808441 ISBN: 184480349X eISBN: 1844808440 MARC Record [.mrc format] Renowned author Comprehensive coverage of the needs of first-level cost and management accounting courses Large quantity of question and answer material, mainly taken from the examinations of professional bodies in accounting Academically rigorous and well-established as a foundation text for students over many years Book & Chapter Abstracts »
	Developing Work and Study Skills 1e Linda Lee-Davies, University of Northampton ISBN-13: 9781844802258 eISBN-13: 9781844808359 ISBN: 1844802256 eISBN: 1844808351 MARC Record [.mrc format] SWOTPLOT approach introduces students to the concept of self-audit and helps them to identify their skills and to target appropriate areas for development The only book to integrate study skills and management skills in such a way as to encourage a continuous pattern of self-analysis in the reader Comprehensive coverage of key business skills and personal development areas including: learning and study skills, written and verbal communication skills, and IT and numeracy skills Each chapter places skills in an international context using international examples, case studies and cross-cultural tips Book & Chapter Abstracts »
	Economics 1e N. Gregory Mankiw, Harvard University Mark P Taylor, University of Warwick ISBN-13: 9781844801336 eISBN-13: 9781844808229 ISBN: 1844801330 eISBN: 184480822X MARC Record [.mrc format] UK and European version of Harvard professor Greg Mankiw's best-selling and highly regarded US economics text The classic ten principles of economics - introduced in Chapter One and then reinforced throughout the book - to reinforce your understanding of key economic principles Predominantly uses UK and European cases studies and press extracts Clear, relaxed, conversational writing style, specifically aimed at driving the reader to understand the politics and science of economic theories Book & Chapter Abstracts »
	Human Resource Management in a Business Context 3e Alan Price, HRM Guide Network ISBN-13: 9781844805488 eISBN-13: 9781844808236 ISBN: 1844805484 eISBN: 1844808238 MARC Record [.mrc format] Comprehensive introductory textbook addressing the needs of business students studying HRM modules on first year courses and beyond International outlook with extensive real-life material from the UK, US, Canada and Australia throughout Includes coverage of international HRM, diversity and organizational culture, and highlights HRM 'hot topics' including outsourcing, the aging workforce, and the psychological contract Book & Chapter Abstracts »
	International Financial Reporting and Analysis 3e David Alexander, University of Birmingham Anne Britton, Leeds Metropolitan University Ann Jorissen, University of Antwerp, Belgium ISBN-13: 9781844802012 eISBN-13: 9781844808458 ISBN: 1844802019 eISBN: 1844808459 MARC Record [.mrc format] Coverage of political processes in harmonization Coverage of corporate governance issues Much greater coverage of fair value than prior edition 3 chapters on treatment of assets, which include IFRS 5 Non-current Assets Held for Sale and Discontinued Operations Finanacial Analysis extended to 3 chapters Book & Chapter Abstracts »
	International Marketing Strategy 5e Isobel Doole, Sheffield Hallam University Robin Lowe, Sheffield Hallam University ISBN-13: 9781844807635 eISBN-13: 9781408007860 Market leading International Marketing textbook Still the first text to cover niche marketing for SMEs, in recognition of the fact that most students will spend their careers in small and medium companies Includes a great many short and medium-length case studies and vignettes which demonstrate the relevance of the text''s narrative to a real world that students will recognize Extremely well written with a clarity that is rare in UK textbooks Book & Chapter Abstracts »
	Introduction to I.T. Skills and Microsoft Office XP Edition Steve Rickaby ISBN-13: 9781844808366 eISBN-13: 9781844808366 ISBN: 184480836X eISBN: 184480836X MARC Record [.mrc format] Perfect book to help gain a thorough introduction to IT skills and the whole Micrsoft Office package (XP version) 30 self-contained steps with time-based prompts to help plan study Clear, concise and comprehensive coverage Screenshots show exactly what will appear on the computer screen Book & Chapter Abstracts »
	Macroeconomics 1e Graeme Chamberlin, Office of National Statistics Linda Yueh, Oxford University ISBN-13: 9781844800421 eISBN-13: 9781844808496 ISBN: 1844800423 eISBN: 1844808491 MARC Record [.mrc format] Intended for a second level course in Macroeconomics International perspective allows more recent and advanced theoretical modifications to be studied, for example liquidity crises, exchange rates and structural reforms related to liberalisation Book & Chapter Abstracts »
	Management Information Systems 9e T. Lucey, Visiting Professor at Aston Business School ISBN-13: 9781844801268 eISBN-13: 9781844808304 ISBN: 1844801268 eISBN: 1844808300 MARC Record [.mrc format] Thorough coverage of the principles, application and design of management information systems in both private and public sector organisations Ideal text for both the producers of information, e.g. accountants, systems analysts, computer specialists, operational researchers etc, and the users of information who include business managers at all levels Provides comprehensive coverage of the organisational, managerial and systems theory background vital for the development of successful information systems Book & Chapter Abstracts »
	Management Theory and Practice 6e Gerald A Cole ISBN-13: 9781844800889 eISBN-13: 9781844808274 ISBN: 1844800881 eISBN: 1844808270 MARC Record [.mrc format] Clear and concise introduction to the theory and practice of management as required by all those studying an introductory management course A range of referenced books and articles throughout the text encourage wider reading and provide opportunities for discussion and comment Material is presented in relatively short chapters with numbered paragraphs for easy reference Book & Chapter Abstracts »
	Marketing Communications 1e John Egan, Middlesex University ISBN-13: 9781844801213 eISBN-13: 9781844808397 ISBN: 1844801217 eISBN: 1844808394 MARC Record [.mrc format] Up and coming fresh author who is well known within the academic community Blends inspired examples with wide-ranging theories and applications to provide a complete introduction to the subject Integrates internet aspects of MC throughout Contains topical and familiar examples from Europe, Asia and Oceania Book & Chapter Abstracts »
	Marketing Research 1e Approaches, Methods and Applications in Europe Ray Kent, University of Stirling ISBN-13: 9781844803279 eISBN-13: 9781844808380 ISBN: 1844803279 eISBN: 1844808386 MARC Record [.mrc format] Emphasis on high quality data generation Provides a detailed explanation and critique of the established methods of market research Analysis of newer forms of research including data mining techniques and Bayesian approaches Full integration of three key software packages - SPSS, MAXqda and FS/QCA Book & Chapter Abstracts »
	Microeconomics 1e N. Gregory Mankiw, Harvard University Mark P Taylor, University of Warwick ISBN-13: 9781844806676 eISBN-13: 9781844808472 ISBN: 1844806677 eISBN: 1844808475 MARC Record [.mrc format] UK and European version of Harvard professor Greg Mankiw's best-selling and highly regarded US economics text The classic ten principles of economics - introduced in Chapter One and then reinforced throughout the book - to reinforce your understanding of key economic principles Predominantly uses UK and European cases studies and press extracts Clear, relaxed, conversational writing style, specifically aimed at driving the reader to understand the politics and science of economic theories Book & Chapter Abstracts »
	Operations Management 1e An International Perspective David Barnes, Royal Holloway School of Management ISBN-13: 9781844805341 eISBN-13: 9781408007761 An international and strategic perspective A good balance between services and production operations A full range of pedagogy to guide students through the text including learning objectives, end of chapter exercises and marginal definitions and web references integrated throughout Short case examples from real organisations with discussion questions "When things go wrong" - short case examples describing how operations management failures created major problems for real organisations Long case studies from major international companies at the end of each chapter with case-related questions Companion website containing Instructor''s Manual, answers to end of chapter exercises, case study teaching notes, PowerPoint slides and MCQs Book & Chapter Abstracts »
	Organizational Behaviour and Management 3e John Martin, University of Hull ISBN-13: 9781861529480 eISBN-13: 9781844808281 ISBN: 1861529481 eISBN: 1844808289 MARC Record [.mrc format] Comprehensive and accessible introduction to organizational behaviour balances sociological and psychological perspectives Coverage takes in OB, structure and management, providing an interrelated exploration of the subject Successfully blends together theory, practical application and critical reflection and encourages the reader to develop practical and theoretical understanding Book & Chapter Abstracts »
	Principles & Practice of Marketing 1e Jim Blythe, University of Glamorgan ISBN-13: 9781844801206 eISBN-13: 9781844808267 ISBN: 1844801209 eISBN: 1844808262 MARC Record [.mrc format] Uses the 7 Ps approach to marketing as a baseline Emphasis on how marketing is applied in the real world Deliberately provocative 'Talking Points' in each chapter Wide range of European, South African, Asian and Australasian examples and case studies Book & Chapter Abstracts »
	Quantitative Methods for Business Decisions 6e Jon Curwin, University of Central England Roger Slater, University of Central England ISBN-13: 9781844805747 eISBN-13: 9781408007853 Teaches the reader how to apply the most widely used statistical methods in business One of the clearest, most accurate and comprehensive books available in the field Emphasis on the modelling aspects of data collection and operations research Coverage of a wide range of software applications, including InSight Book & Chapter Abstracts »
	Strategic Management 5e Awareness, Analysis and Change John L. Thompson, University of Huddersfield Frank Martin, University of Stirling ISBN-13: 9781844800834 eISBN-13: 9781844808373 ISBN: 1844800830 eISBN: 1844808378 MARC Record [.mrc format] Essential reading for all students of strategy at undergraduate, diploma and MBA level Encourages students to think about strategy through the successes and failures of real companies Unrivalled subject coverage introduces readers to topics of contemporary interest including emergent strategy, entrepreneurship, and leadership Enormous amount of mini-cases of real-world businesses, providing effective illustrations of how the theory is interpreted and implemented in practice Book & Chapter Abstracts »
	Tourism 2e A Modern Synthesis Stephen J. Page, University of Stirling Joanne Connell, University of Stirling ISBN-13: 9781844801985 eISBN-13: 9781844808434 ISBN: 1844801985 eISBN: 1844808432 MARC Record [.mrc format] Core textbook for tourism, focusing on the development and management of tourism in an international context A strong business and management theme pervades the book reflecting developments in the teaching and content of modern courses The book is based around the principles of management and includes case studies emphasising this theme Comprehensive coverage of all the current issues in tourism Book & Chapter Abstracts »