 Principles & Practice of Marketing 2eJim Blythe, University of Glamorgan This book both explains the received wisdom about marketing and at the same time provides the counter-arguments which moderate the debate. Principles & Practice of Marketing examines what marketing will and will not do, and seeks to strike a balance between academic thinking and practical experience. It is an ideal introduction for students new to marketing and to business generally, at undergraduate and postgraduate level. The author writes in an engaging, student-friendly style and he provides a wealth of interesting and relevant real world examples to show students how practice and theory overlap. | |
|
Access this book through your Biz/ed premier subscription ยป |
|
Table of Contents
| |
Biz/ed premier - Principles & Practice of Marketing
Biz/ed premier content breakdown
