Welcome to Blythe on Biz/ed Share
The support site for Principles and Practice of Marketing 2nd edition by Jim Blythe, with information about the book and resources to aid study and teaching.
Now in its second edition, Principles and Practice of Marketing both explains and challenges the received wisdom of marketing. It is an ideal introduction for students new to marketing and to business generally, at undergraduate and postgraduate level.
With a career which spans seafaring, hairdressing and reality television appearances, Jim Blythe’s life has been a motley collection of experiences which make him the perfect marketing author.
Supporting this latest edition of Principles and Practice of Marketing, we have teamed up with Biz/ed to bring you an innovative educational space which launches the companion website into the digital age.