Media rich learning resources and a full set of added value content are available on our new interactive companion website.

What is it?

For over ten years, Biz/ed has delivered unsurpassed online resources for business studies education. Supporting this new edition of Principles and Practice of Marketing, we have teamed up with Biz/ed to bring you an innovative educational space which launches the companion website into the digital age.

What does it do?

Blythe on Biz/ed Share helps educators and students save time by accessing added-value resources, and compelling new content on an innovative new platform. In addition to the resources you would usually find accompanying our books, this brand new platform supports multimedia and Web 2.0 tools such as video case studies, blogs and podcasts.

What resources will be available?

Teaching support includes PowerPoints, case study notes, answers to the book's questions, as well as a set of resources providing everything a lecturer needs to start using this book on their course. Also, lecturers can download new content and exchange materials they wish to share with others.

Students have their own dedicated resources with study tools such as interactive multiple choice questions, glossary terms and a guide to writing marketing plans.

Among the resources hosted on this site are:

• Everything you would expect to find on a typical book companion website, including PowerPoint slides, electronic copies of the book's figures and an instructor's manual
• Author-generated additional material, including lecture plans, useful web links and teaching notes
• Extra case studies with supporting notes and discussion questions
• Multi-media learning including video cases and a selection of the best publicly available marketing video content
• Biz/ed's own unique materials linked to the book

Blythe on Biz/ed Share gives educators the tools they need and students the learning they want, all in one easily accessed space.