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WorksheetWORKSHEET

TV Income: Making the Premiership fit for millionaires

Since the top flight English football clubs broke away from the Football League and set themselves up in a new league - the Premiership, money has come to dominate the 'beautiful game' like never before.

In the years since its inception, the Premiership has come to be seen as the richest league in the world, with many of the biggest clubs trying to forge identities for themselves as European or global 'brands'.

At the heart of the revolution in game are the TV companies: Sky, ITV, BBC and now the digital broadcasters, have all played their part in fuelling the growth in income enjoyed by our top clubs.

Indeed, the momentum generated by each round of negotiations over TV rights can be seen clearly by the data gathered on how TV money has progressed since the launch of the Premiership.

Premiership TV Revenues 1992 - 2001

Season Top Earning Club Merit Award Facility Fee Equal Share TOTAL
1992 - 93 Manchester Utd. 0.81 0.85 0.75 2.41
1993 - 94 Manchester Utd. 0.86 1.01 0.74 2.61
1994 - 95 Manchester Utd. 0.86 1.22 0.86 2.94
1995 - 96 Newcastle Utd. 0.93 1.29 0.88 3.10
1996 - 97 Manchester Utd. 2.11 2.25 1.93 6.29
1997 - 98 Arsenal 3.25 3.42 3.04 9.71
1998 - 99 Arsenal 3.50 3.90 3.52 10.92
1999 - 00 Manchester Utd. 3.95 4.13 3.65 11.73
2000 - 01 Manchester Utd. 6.73 7.39 6.30 20.42

As is clear from this data, TV revenues are divided into three 'strands'. Notice that all clubs in the Premiership receive an equal share payment. This is unusual in comparison with other top European football leagues, where larger clubs' earnings tend to accelerate far faster than those of the less fashionable sides. The second strand of revenues is based on league standing and the final source of income is determined by the number of TV appearances made by each club.

So from the data we can see how top clubs are more able to make high profile signings of players at transfer fees far in excess of what would have been unaffordable. Indeed many analysts argue that inflation in the transfer market is fuelled by clubs' rising income from TV.

For more on the arguments relating to this why not have a look at the 'wanna argument' feature on the football industry on the main Biz/ed site?

But whilst we can see that income from all three strands of TV revenue has accelerated since 1992, it is hard to compare the increases over the period. To help us do this we need to use an index.

Using 1992 - 93 as the base year, index each component part of the Premiership TV Revenues and the total of TV income over the period studied.

You should have the skills to be able to perform this task. If not, help is available in the 'Explanation' section of 'Digging'.

Now fill in the gaps in the table of indexed revenue growth that follows:

Season Top Earning Club Merit Award (1992=100) Facility Fee(1992=100) Equal Share(1992=100) TOTAL(1992=100)
1992 - 93 Manchester Utd. 100 100 100 100
1993 - 94 Manchester Utd. 106.2 118.8 ? 108.3
1994 - 95 Manchester Utd. 106.2 143.5 114.7 122
1995 - 96 Newcastle Utd. 114.8 151.8 117.3 128.7
1996 - 97 Manchester Utd. 260.5 264.7 ? 261
1997 - 98 Arsenal ? 402.4 405.3 402.9
1998 - 99 Arsenal 432.1 458.8 469.3 453.1
1999 - 00 Manchester Utd. 487.7 485.9 486.7 486.7
2000 - 01 Manchester Utd. ? 869.4 840 847.3
Q1. The table of data looks at TV revenues to Premiership clubs. What other sources of income are there for football 'businesses'.
(Select one or more answers)

(a) * Merchandising.
(b) * Player transfers.
(c) * Staging athletics events at their stadia.
(d) * Sponsorship



Q2. What reason can you think of to explain why the winner of the Premiership does not necessarily top the TV income table.
(Select one answer)

(a) * Because the winning club has to spend most of what they earn in TV income on new players.
(b) * Because the TV company owns Manchester Utd, so they have to earn the most TV money
(c) * Because the biggest attraction is not necessarily the winning club.



Q3. Identify the periods when Premiership TV income accelerated most rapidly.
(Select one answer)

(a) * 1995-96
(b) * 1998-99
(c) * 1996-97 and 2000-01.



Q4. Read off the value of the Merit Award index for season 1997-98.
(Select one answer)

(a) * 432.1
(b) * 260.5
(c) * 401.2



Q5. Look at the growth in the Merit Award index by reading off the value of this in 2000-01.
(Select one answer)

(a) * 830.9
(b) * 487.7
(c) * 100.0



Q6. Something strange happened in 1993-94 to the Equal Share index. What was it?
(Select one answer)

(a) * The index fell to below 100.
(b) * The biggest clubs refused to share the payment.
(c) * It rose sharply.



Q7. Normal service was resumed by 1996-97, though. What was the value in that season?
(Select one answer)

(a) * 117.3
(b) * 405.3
(c) * 257.3



Click to view your total score for all the above questions that you have attempted.

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