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WorksheetWORKSHEET

Subtle pricing

Q1. Using the principle of 'Just Noticeable Difference' (JND), what is the maximum price increase that a business could 'get away with' in the following case: a £6799 Ford Fiesta

(Select one answer)

(a) * 6% or £408
(b) * 5% or £340
(c) * 4% or £272
Q2. Using the principle of JND, what would the minimum price cut that a business could make that would be 'noticed' by the customer in the following case: a £79 Palm Pilot?

(Select one answer)

(a) * 4% or £3.16
(b) * 6% or £4.74
(c) * 5% or £3.95
Q3. Using the principle of JND, what would the minimum price cut that a business could make that would be 'noticed' by the customer in the following case: a 33p Kit-Kat chocolate bar?

(Select one answer)

(a) * 6% or 2p
(b) * 4% or 1.3p
(c) * 5% or 1.7p
Q4. Using the principle of JND, what would the minimum price cut that a business could make that would be 'noticed' by the customer in the following case: a £129 micro-scooter?

(Select one answer)

(a) * 4% or £5.16
(b) * 5% or £6.45
(c) * 6% or £7.74
Q5. Using the principle of JND, what is the maximum price increase that a business could 'get away with' in the following case: a £12.99 CD

(Select one answer)

(a) * 52p or 4%
(b) * 65p or 5%
(c) * 78p or 6%
Q6. Using the principle of JND, what is the maximum price increase that a business could 'get away with' in the following case: a 77.9p litre of unleaded petrol

(Select one answer)

(a) * 5% or 3.9p
(b) * 6% or 4.7p
(c) * 4% or 3.1p
Click to view your total score for all the above questions that you have attempted.

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