Finance - Investment
Theory 4 - Advantages and disadvantages of investment appraisal techniques
Payback period
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Advantages
- It is simple to use and gives an immediate view on how long it will take to recoup an investment
- May be useful where the time scale is relatively short - it then becomes more important to know how quickly the investment cost is recovered
- Helps to identify how quickly the cash flow might become positive on the project - useful where firms have cash flow problems
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Disadvantages
- Can give an overly simplistic view of the situation
- Doesn't take account of the fact that future returns may be less valuable
- Ignores qualitative aspects of the decision
- Focuses just on the payback period and therefore doesn't look at how much cash is generated after payback is reached
- Doesn't look at the profitability of project and compare the return to the initial investment
- Takes no account of what is happening with interest rates
Average rate of return
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Advantages
- Clearly shows the profitability of the investment
- Can take account of interest rate changes
- Can be used to compare with alternative investment projects to see how rates of return differ
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Disadvantages
- Doesn't take account of the fact that future returns may be less valuable
- Ignores qualitative aspects of the decision
- Doesn't consider how long it may take to recover initial investment and the costs of finance that may be needed
Net present value (discounted cash flow)
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Advantages
- Takes account of interest rates
- Looks at the profitability of the project
- Allows for the fact the future returns may be less valuable than current returns and so takes account of the 'opportunity cost' of the money
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Disadvantages
- Ignores qualitative aspects of the decision
Why not now have a look at the case study and practice using this technique?

