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Business planning - Marketing planning
Introduction
If your business is to succeed, you have to be able to sell your product. This is fairly obvious advice, but how do you do this and how can you try to ensure that you get your message across from the outset? The answer is to ensure that your initial business plan also has a marketing plan and in this section we look at how you can go about preparing a marketing plan - from researching the market, through to the preparation of sales forecasts. Follow the links below to look in more detail at each of the steps necessary to prepare a marketing plan.
- Step 1 - market research - the first stage is to research the market and see what sort of demand might be out there, but what techniques are available to do this?
- Step 2 - marketing mix - once you know the scope of the market you need to establish a marketing mix for your product.
- Step 3 - marketing strategy - the final stage is to develop a strategy for how you will go about achieving the marketing objectives you have set yourself. What types of marketing tools are available to you, and which might be the most appropriate?
There is a business planning case study that you may like to have a go at when you have looked through each of these sections.
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